Marketing’s Best Blogs is a compilation of posts on topics of
interest to direct marketers and other marketing professionals. Bloggers from the Target Marketing website are featured, supplemented by links to third-party blogs.

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DIRECT MAIL/PRINT/POSTAL

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ONLINE MARKETING

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MOBILE

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SEARCH

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B-TO-B

  • The Power Punch

    Carolyn Goodman

    The Fun of Marketing Lexicons

    Carolyn Goodman | August 15, 2014

    The first time I heard Brad Pitt and Angelina Jolie referred to as "Brangelina," I admit I laughed out loud. Not only did it reflect the ...

  • Ruthless B-to-B Marketing

    Ruth P.  Stevens

    B-to-B Marketing Is Falling Down on the Job

    Ruth P. Stevens | July 09, 2014

    I heard a horror story the other day—a consumer packaged goods executive ranting about a meeting with a vendor. "I gave the guy an appointment, ...

  • Social Media B2B

    5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads

    August 07, 2014

    My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn...

  • ViewPoint — The Truth About Lead Generation

    B2B Mobile Marketing: 15 Ideas You Can Use Today...

    August 05, 2014

    Are you interested in learning more about B2B mobile marketing? If you’re like many people, you can think of a lot of ways B2C companies use...

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COPYWRITING/CREATIVE

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DATABASE/LISTS/CRM

  • Marketing Nuggets

    Michael Lowenstein

    When Viral Marketing Goes Too Far

    Michael Lowenstein | August 12, 2014

    A couple of years ago, our local newspaper, The Philadelphia Inquirer, ran a disturbing story about how a mortgage loan company in Phoenix had...

  • MineThatData

    Feedback Loops

    August 13, 2014

    You cannot observe a feedback loop when measuring conversion rates.We continue to hear how foot traffic is down in retail stores.Here's the...

  • Big Data, Small Data, Clean Data, Messy Data

    Stephen  H. Yu

    Beyond RFM Data

    Stephen H. Yu | August 14, 2014

    In the world of predictive analytics, the transaction data is the king of the hill. The master of the domain. The protector of the realm. Why?...

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SOCIAL MEDIA

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EMAIL

  • The Integrated Email

    Cyndie Shaffstall

    Wasted Personalization

    Cyndie Shaffstall | August 11, 2014

    Chatting with a friend about this article, he suggested I write about the most memorable email I've received. And while that would be ...

  • Deliverability.com

    Return Path Buys Deliverability.com

    May 06, 2014

    I’m delighted to welcome the deliverability.com community to Return Path. We were excited for a chance to acquire deliverability.com because...

  • Email Experience Council Blog

    Back to the Basics

    May 05, 2014

    We spend countless hours thinking of the marketing messages that will help boost the bottom line.  However, how often do we get so caught up that...

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