Marketing’s Best Blogs is a compilation of posts on topics of
interest to direct marketers and other marketing professionals. Bloggers from the Target Marketing website are featured, supplemented by links to third-party blogs.

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DIRECT MAIL/PRINT/POSTAL

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ONLINE MARKETING

  • Psychology-Based Marketing

    Jeanette McMurtry

    The Purpose-Driven Brand

    Jeanette McMurty | April 16, 2015

    Since the beginning of time to this very moment, we humans have been driven by purpose. Consciously and unconsciously, we seek meaning in our...

  • IMM-Possible ROI

    Stephanie Miller

    Your Secret Weapon for Amplification: Employees!

    Stephanie Miller | May 07, 2015

    There are sales enablement programs, partner and channel enablement programs and even influencer enablement programs. Why are there then, so few...

  • Reinventing Direct

    Gary Hennerberg

    Emoji: Digital Shorthand for Direct Marketers

    Gary Hennerberg | April 29, 2015

    Our culture is gravitating to visual displays of shorthand, and we're relying less and less on words. For certain age groups and demographics, ...

  • Get Elastic E-commerce

    Financial Services: CX as a Strategic Priority

    April 30, 2015

    When it comes to digital strategy, customer experience is top-of-mind in the Financial Services and Insurance (FSI) industry. Research by...

  • Oneupweb Digital Marketing Blog

    Friday Content Roundup: HoloLens, Plastique and More

    May 01, 2015

    Bringing together some of the fun/cool/interesting/weird stuff we found on the Internet this week. Wait—is it seriously Friday already? What the...

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MOBILE

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SEARCH

  • Search Made Simple

    Phil Frost

    How Social Media Impacts SEO

    Phil Frost | May 06, 2015

    SEO is evolving at what feels like "ludicrous" speed. When I was getting started in 2006, on-page keyword density, a cursory understanding of...

  • Keeping Search Profitable

    Amanda G. Watlington, Ph.D.

    Any Time Is Search Time for Consumers

    Amanda G. Watlington, Ph.D. | April 28, 2015

    At a baseball game the other day, I couldn't help but notice how many people in my seating area were busy looking at their phones, phablets or ...

  • Search Engine Watch

    Google to Make Mobile URLs More User-Friendly

    April 17, 2015

    Google has updated its mobile URL display algorithms to better display the names of websites and support Schema.org structured data on mobile devices.

  • Search Engine Land

    SearchCap: Apple Web Search, Google Search Analytics & Wave Goodbye To Emojis

    May 06, 2015

    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Apple Web...

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B-TO-B

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COPYWRITING/CREATIVE

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DATABASE/LISTS/CRM

  • The Data Athlete

    Mike Ferranti

    Channel Collaboration or Web Cannibalization?

    Mike Ferranti | March 24, 2015

    Multichannel marketers experience the frequent concern that online is competing with, or "cannibalizing," sales in other channels. It seems like a...

  • MineThatData

    Cabela's Campaign

    April 24, 2015

    Two things that need to be pointed out (click here):The article header says "amid strong sales" ... then the author buries at the bottom of the...

  • Big Data, Small Data, Clean Data, Messy Data

    Stephen  H. Yu

    How to Outsource Analytics

    Stephen H. Yu | May 05, 2015

    In this series, I have been emphasizing the importance of statistical modeling in almost every article. While there are plenty of benefits of...

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SOCIAL MEDIA

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EMAIL

  • The Integrated Email

    Cyndie Shaffstall

    Google Announces Significant Changes

    Cyndie Shaffstall | March 09, 2015

    As a marketer who uses email, you know as well as I do, your campaigns do not stand alone. Without proper support from your website—and ...

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