Marketing’s Best Blogs is a compilation of posts on topics of
interest to direct marketers and other marketing professionals. Bloggers from the Target Marketing website are featured, supplemented by links to third-party blogs.

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Today on Target Marketing


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  • Psychology-Based Marketing

    Jeanette McMurtry

    The Purpose-Driven Brand

    Jeanette McMurty | April 16, 2015

    Since the beginning of time to this very moment, we humans have been driven by purpose. Consciously and unconsciously, we seek meaning in our...

  • IMM-Possible ROI

    Stephanie Miller

    An Inside-Out View of the Customer Funnel

    Stephanie Miller | April 07, 2015

    No one in business ever profited by change for change's sake. However, no one ever stayed in business long without responding to market changes...

  • Reinventing Direct

    Gary Hennerberg

    Stimulating Awe, Goosebumps and Chills in Copy

    Gary Hennerberg | April 15, 2015

    When your copy stimulates awe, your customer should experience a physiological reaction like goosebumps or chills. A physical reaction comes...

  • Get Elastic E-commerce

    Exceeding Mobile Expectations: You Need More Than An App

    April 09, 2015

    It’s Partner Thursday! Today’s post is contributed by ICF Interactive, a full-service interactive marketing agency that guides brands through...

  • Oneupweb Digital Marketing Blog

    Why Ping-Pong is our Agency Sport

    April 08, 2015

    People are starting to get antsy; shuffling around trying to finish what they’re working on—and then it’s 3:15pm on the dot and it’s a mad...

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  • The Data Athlete

    Mike Ferranti

    Channel Collaboration or Web Cannibalization?

    Mike Ferranti | March 24, 2015

    Multichannel marketers experience the frequent concern that online is competing with, or "cannibalizing," sales in other channels. It seems like a...

  • MineThatData

    Cabela's Campaign

    April 24, 2015

    Two things that need to be pointed out (click here):The article header says "amid strong sales" ... then the author buries at the bottom of the...

  • Big Data, Small Data, Clean Data, Messy Data

    Stephen  H. Yu

    Marketing and IT; Cats and Dogs

    Stephen H. Yu | April 09, 2015

    Cats and dogs do not get along unless they grew up together since birth. That is because cats and dogs have rather fundamental communication...

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  • The Integrated Email

    Cyndie Shaffstall

    Google Announces Significant Changes

    Cyndie Shaffstall | March 09, 2015

    As a marketer who uses email, you know as well as I do, your campaigns do not stand alone. Without proper support from your website—and ...


    Return Path Buys

    May 06, 2014

    I’m delighted to welcome the community to Return Path. We were excited for a chance to acquire because...

  • Email Experience Council Blog

    Back to the Basics

    May 05, 2014

    We spend countless hours thinking of the marketing messages that will help boost the bottom line.  However, how often do we get so caught up that...

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