Marketing’s Best Blogs is a compilation of posts on topics of
interest to direct marketers and other marketing professionals. Bloggers from the Target Marketing website are featured, supplemented by links to third-party blogs.

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DIRECT MAIL/PRINT/POSTAL

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ONLINE MARKETING

  • Reinventing Direct

    Gary Hennerberg

    5 Copy Approaches to Influence Gut Reaction

    Gary Hennerberg | October 15, 2014

    Call it a gut reaction, but oftentimes our prospects and customers make decisions and respond based on intuition, a hunch, or professional...

  • Get Elastic E-commerce

    Men vs Women: How They Shop Online [Infographic]

    October 10, 2014

    Contextual commerce is all about delivering a more relevant experience based on what you know about a visitor. New vs returning visits,...

  • Oneupweb Digital Marketing Blog

    Content Calendars: Why You Need One

    October 06, 2014

    You’ve probably heard of content calendars before, and you have a sense that they’re a good thing to have around. But before we get into the...

  • Here's What Counts

    Chuck McLeester

    Planning ROI? Turn the Funnel Upside-Down

    Chuck McLeester | August 26, 2014

    Many marketers use a funnel to illustrate the progression from prospect to buyer because the narrowing graphic neatly shows the narrowing segments...

  • Muscle Marketing

    Wendy Montes de Oca

    Penguin 3.0 Is Coming and It’s Time to Clean House

    Wendy Montes de Oca | August 28, 2014

    Anyone who's involved in Internet marketing can tell you that Penguin is more than a cute little seabird that lives in Antarctica. The Penguin 2.0...

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MOBILE

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SEARCH

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B-TO-B

  • The Power Punch

    Carolyn Goodman

    Do You Live Up to Your Brand?

    Carolyn Goodman | October 10, 2014

    As California suffers from one of the worst droughts in recent history, it was recently reported that the chairman of the board of the...

  • Ruthless B-to-B Marketing

    Ruth P.  Stevens

    6 Great Blogs for B-to-B Marketers

    Ruth Stevens | October 15, 2014

    In our fast-changing marketing world, a smart B-to-B practitioner keeps up to date by learning from thought leaders. While this used to mean...

  • Social Media B2B

    20 Most Important Stats from the 2015 B2B Content Marketing Report

    October 06, 2014

    The Content Marketing Institute and MarketingProfs released their annual benchmark report on B2B content marketing. It is based on surveys of 1820...

  • ViewPoint — The Truth About Lead Generation

    Becoming a Sales Freak and Changing the World

    October 07, 2014

    I just finished reading "Think Like a Freak" by the authors of Freakonomics. Rather than talking about the chapter that is so obviously tied to...

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COPYWRITING/CREATIVE

  • Brand Matters

    Andrea Syverson

    Is It Time for a True Goodbye?

    Andrea Syverson | September 16, 2014

    As I reflected on a client interaction I had this week, I thought about how helpful it is for organizations to learn from the past and then also...

  • Online Video Marketing Deep Dive

    Eve Grey

    Are Your Videos Champions of Your Brand?

    Eve Grey | February 03, 2014

    If you advertise in an ordinary way, it's safe to expect ordinary results. However, when you take the extreme and it doesn't work, then what do...

  • Write Direction

    Tapping Into the Power of Partnerships

    October 08, 2014

    “One of the most sensible and effective ways to save money marketing is to make allies of other companies and groups reaching out to your target...

  • Copyblogger

    Why Copyblogger Is Killing Its Facebook Page

    October 17, 2014

    Have you ever stared at something, knowing you’re doing everything right, but it still won’t … freaking … work? That’s how Copyblogger has felt...

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DATABASE/LISTS/CRM

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SOCIAL MEDIA

  • Making Social Sell

    Jeff Molander

    Why You Aren't Getting Appointments on LinkedIn

    Jeff Molander | October 17, 2014

    Ninety-five percent of sales reps using LinkedIn are getting few—if any—appointments. They're using premium services, Sales Navigator, sending...

  • Social Media Examiner

    Top 10 Ways to Improve Your Social Media Marketing

    October 07, 2014

    Looking for proven ways to improve your social media marketing? Wondering what resources you should read to boost your social efforts? We’ve...

  • BrandSavant

    A Fantastic Customer Service Question

    September 30, 2014

    A short note today--my client plate runneth over lately--but I took a one-question survey last night that was SO good, I had to share it. I called...

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EMAIL

  • The Integrated Email

    Cyndie Shaffstall

    Client Maturity

    Cyndie Shaffstall | October 06, 2014

    As an agency, or even a marketing department, you must work with clients of every possible ilk. Oh sure, your client might be your company's CEO ...

  • Deliverability.com

    Return Path Buys Deliverability.com

    May 06, 2014

    I’m delighted to welcome the deliverability.com community to Return Path. We were excited for a chance to acquire deliverability.com because...

  • Email Experience Council Blog

    Back to the Basics

    May 05, 2014

    We spend countless hours thinking of the marketing messages that will help boost the bottom line.  However, how often do we get so caught up that...

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