Marketing’s Best Blogs is a compilation of posts on topics of
interest to direct marketers and other marketing professionals. Bloggers from the Target Marketing website are featured, supplemented by links to third-party blogs.

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Today on Target Marketing

DIRECT MAIL/PRINT/POSTAL

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ONLINE MARKETING

  • Reinventing Direct

    Gary Hennerberg

    How to Neutralize the Risk of Backfire

    Gary Hennerberg | November 12, 2014

    The mid-term elections are over, where widely divergent points-of-view are on display. The political campaign season (which one could argue has...

  • Get Elastic E-commerce

    Google To Highlight Mobile Friendly Sites in Search

    November 24, 2014

    In order to improve user experience for mobile searchers, Google recently announced it’s rolling out a “mobile-friendly” label to mobile search...

  • Oneupweb Digital Marketing Blog

    10 Tips and Tricks to Search Google Like a Pro

    November 21, 2014

    Get Relevant Search Results—Faster For a typical query, there are hundreds, thousands, maybe millions of webpages ready with information....

  • Here's What Counts

    Chuck McLeester

    How Do You Spell ROI?

    Chuck McLeester | November 20, 2014

    Return on Investment: Everybody's talking about ROI, but not everyone agrees on what it is. Given the various ways that I've heard marketers bandy...

  • Muscle Marketing

    Wendy Montes de Oca

    The Power of Interstitials … Are You Using Them?

    Wendy Montes de Oca | November 18, 2014

    Whether your goal is cross-selling or lead generation, interstitials are a great way to get your website visitors' attention and take action....

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MOBILE

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SEARCH

  • Keeping Search Profitable

    Amanda G. Watlington, Ph.D.

    Giving Organic Search Credit

    Amanda G. Watlington, Ph.D. | October 28, 2014

    For many marketers, the end of the year marks the end of their budget cycle. It is certainly not revealed scripture that marketing budgets are...

  • Search Engine Watch

    Bing Strives Toward Mobile Friendliness

    November 21, 2014

    To keep up with the growing number of mobile Web users, Bing ranks pages optimized for mobile higher in its search results.

  • Search Engine Land

    Europeans Have Authority To Seek Google Break Up Though Unlikely To Do So

    November 23, 2014

    Break Google up. That’s the thrust of a “non-binding” resolution the European Parliament is expected to adopt at some point in the near future,...

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B-TO-B

  • The Power Punch

    Carolyn Goodman

    Death of the Salesman

    Carolyn Goodman | November 21, 2014

    There's no question that the Willy Lomans of this world have been dying a slow, agonizing death—only instead of losing the fight to travel ...

  • Ruthless B-to-B Marketing

    Ruth P.  Stevens

    What the Growth of Inside Sales Means to B-to-B Marketers

    Ruth Stevens | November 04, 2014

    I heard an arresting comment at the LeadsCon conference in New York in August. The speaker claimed that inside sales has outstripped outside sales...

  • Social Media B2B

    10 Keys for Starting a B2B LinkedIn Group to Generate Leads

    November 20, 2014

    My friend Tom Skotidas and I recently talked about the keys to starting a LinkedIn Group as a means to generate leads for B2B companies. He is the...

  • ViewPoint — The Truth About Lead Generation

    8 Ways to Motivate Salespeople to Follow Up Inquiries

    November 17, 2014

    Corporate growth, good and bad, can be traced to sales lead follow-upi.  Marketers keep thinking it is common sense for sales representatives to...

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COPYWRITING/CREATIVE

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DATABASE/LISTS/CRM

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SOCIAL MEDIA

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EMAIL

  • The Integrated Email

    Cyndie Shaffstall

    Moving Upstream on Cart Abandonment

    Cyndie Shaffstall | November 17, 2014

    After speaking at a conference on the topic of email automation for your online store, I was approached by more than a dozen people with the...

  • Deliverability.com

    Return Path Buys Deliverability.com

    May 06, 2014

    I’m delighted to welcome the deliverability.com community to Return Path. We were excited for a chance to acquire deliverability.com because...

  • Email Experience Council Blog

    Back to the Basics

    May 05, 2014

    We spend countless hours thinking of the marketing messages that will help boost the bottom line.  However, how often do we get so caught up that...

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