Marketing’s Best Blogs is a compilation of posts on topics of
interest to direct marketers and other marketing professionals. Bloggers from the Target Marketing website are featured, supplemented by links to third-party blogs.

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DIRECT MAIL/PRINT/POSTAL

  • Direct Mail for the Modern Marketer

    Summer Gould

    Direct Mail Design: Color

    Summer Gould | September 18, 2014

    Designing for direct mail can be broken up into three segments: layout, color/images and copy. Since these can all be real challenges, we will ...

  • Marketing Sustainably

    Chet Dalzell

    Death of the Agency? Not So Fast ...

    Chet Dalzell | September 15, 2014

    The last season of "Mad Men" is approaching, but let's not be so fast to bury the ad agency with it. Media outlets are reading trends and are...

  • Post & Parcel

    Margie Stiles to head sales for Pitney Bowes Presort Services

    September 11, 2014

    Pitney Bowes Inc. today announced the promotion of Margie Stiles to the position of vice president, sales and client services for the company’s...

  • Dead Tree Edition

    USPS Employment Levels Have Stabilized

    September 02, 2014

    After years of massive downsizing, the U.S. Postal Service’s workforce has stopped shrinking, at least temporarily.USPS recently reported having...

More Direct Mail/Print/Postal Blogs >

ONLINE MARKETING

  • Reinventing Direct

    Gary Hennerberg

    Copywriting for the Left Brain/Right Brain

    | September 17, 2014

    Writing copy for how the left brain and right brain processes information can make all the difference in your sales outcome. The left brain is...

  • Get Elastic E-commerce

    Storytelling Through the Category Page

    September 17, 2014

    When you think of storytelling in an online store, what comes to mind? Product page copy? Embedded video? Blogs? Look-books? Certainly not on the...

  • Oneupweb Digital Marketing Blog

    17 Most Popular Apps From the Leaders in Digital Marketing

    September 16, 2014

    Yesterday Ad Age announced its list of the top digital marketers of 2014. Working for brands like Dove, GE, Wendy’s and Coca-Cola, these 18...

  • Here's What Counts

    Chuck McLeester

    Planning ROI? Turn the Funnel Upside-Down

    Chuck McLeester | August 26, 2014

    Many marketers use a funnel to illustrate the progression from prospect to buyer because the narrowing graphic neatly shows the narrowing segments...

  • Muscle Marketing

    Wendy Montes de Oca

    Penguin 3.0 Is Coming and It’s Time to Clean House

    Wendy Montes de Oca | August 28, 2014

    Anyone who's involved in Internet marketing can tell you that Penguin is more than a cute little seabird that lives in Antarctica. The Penguin 2.0...

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MOBILE

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SEARCH

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B-TO-B

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COPYWRITING/CREATIVE

  • Brand Matters

    Andrea Syverson

    Is It Time for a True Goodbye?

    Andrea Syverson | September 16, 2014

    As I reflected on a client interaction I had this week, I thought about how helpful it is for organizations to learn from the past and then also...

  • Online Video Marketing Deep Dive

    Eve Grey

    Are Your Videos Champions of Your Brand?

    Eve Grey | February 03, 2014

    If you advertise in an ordinary way, it's safe to expect ordinary results. However, when you take the extreme and it doesn't work, then what do...

  • Write Direction

    Jim Carrey Does More Than Make You Laugh

    September 08, 2014

    You hear the name Jim Carrey and you think comedy and laughter. And, while he delivers both in this commencement address at MUM (Maharishi...

  • Copyblogger

    Follow This Superstar’s 7-Step Example to Dominate Your Industry

    September 15, 2014

    I woke up like this. I woke up like this. Flawless. After listening to “Flawless” five times, Evette went to the mirror, and told herself the...

More Copywriting/Creative Blogs >

DATABASE/LISTS/CRM

  • Marketing Nuggets

    Michael Lowenstein

    1-Trick Ponies and Customer Loyalty Behavior

    Michael Lowenstein | September 09, 2014

    About 30 years ago, Paul Simon wrote a song entitled "One-Trick Pony." The song describes a performing pony that has learned only one trick, and...

  • MineThatData

    Diagnostics: Channel Shift

    September 15, 2014

    The "comp segment analysis" is one of the two big pieces in my business system. Here, I get to quickly diagnose what is happening to a business.In...

  • Big Data, Small Data, Clean Data, Messy Data

    Stephen  H. Yu

    Freeform Data Are Not Exactly Free

    Stephen H. Yu | September 11, 2014

    Whenever "Big Data" is mentioned, there follows this sick stat that 2.5 quintillion bytes of data are being collected every day. The reason that...

More Database/Lists/CRM Blogs >

SOCIAL MEDIA

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EMAIL

  • The Integrated Email

    Cyndie Shaffstall

    Are We Hypocrites on Privacy?

    Cyndie Shaffstall | September 22, 2014

    More often lately, I have been carefully reading the terms and conditions and privacy policies of companies to which I subscribe. I am concerned...

  • Deliverability.com

    Return Path Buys Deliverability.com

    May 06, 2014

    I’m delighted to welcome the deliverability.com community to Return Path. We were excited for a chance to acquire deliverability.com because...

  • Email Experience Council Blog

    Back to the Basics

    May 05, 2014

    We spend countless hours thinking of the marketing messages that will help boost the bottom line.  However, how often do we get so caught up that...

More Email Blogs >