Marketing’s Best Blogs is a compilation of posts on topics of
interest to direct marketers and other marketing professionals. Bloggers from the Target Marketing website are featured, supplemented by links to third-party blogs.

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Today on Target Marketing


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  • IMM-Possible ROI

    Stephanie Miller

    Mastering the Complexities of Multichannel Digital Marketing

    Stephanie Miller | December 02, 2014

    Integration is like the Holy Grail of marketing. Connecting the dots at the customer level, across channels, devices and owned and non-owned...

  • Reinventing Direct

    Gary Hennerberg

    5 Numeric Speed Bumps to Higher Conversion

    Gary Hennerberg | December 10, 2014

    Ah, the holiday season. Your prospects are moving fast these days in an always-on world, with all the trimmings of distractions and stress. Fast...

  • Get Elastic E-commerce

    Ecommerce Trend: Keep Your Eyes on Visual Search

    December 17, 2014

    Visual search technology is one of the most exciting trends in ecommerce. Though the tech isn’t new (Zappos had this feature in 2009 and Google...

  • Oneupweb Digital Marketing Blog

    But You Don’t Have to Take My Word For It: Writing to Your Audience

    December 17, 2014

    Growing up, one of my favorite shows was Reading Rainbow. I watched it enough that the theme song still gets stuck in my head from time to time...

  • Here's What Counts

    Chuck McLeester

    How Do You Spell ROI?

    Chuck McLeester | November 20, 2014

    Return on Investment: Everybody's talking about ROI, but not everyone agrees on what it is. Given the various ways that I've heard marketers bandy...

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  • Marketing Nuggets

    Michael Lowenstein

    Marketing Success Is (Almost) All About the Data: Optimizing Customer Loyalty Behavior Initiatives

    Michael Lowenstein | October 07, 2014

    Much of what I've learned over the years about sales, marketing and customer service has to do with the critical importance of customer data, and...

  • MineThatData

    2014 In Review: Mobile

    December 17, 2014

    This is a question I fielded on Twitter.Question: Isn't the future all about mobile? And if the future is about mobile, then shouldn't catalogers...

  • Big Data, Small Data, Clean Data, Messy Data

    Stephen  H. Yu

    Smart Data - Not Big Data

    Stephen H. Yu | December 04, 2014

    As a concerned data professional, I am already plotting an exit strategy from this Big Data hype. Because like any bubble, it will surely burst....

More Database/Lists/CRM Blogs >


  • Making Social Sell

    Jeff Molander

    5 LinkedIn Best Practices That Don't Work

    Jeff Molander | December 12, 2014

    Prediction: 95 percent of sales reps and distributors will invest time in LinkedIn best practices that fail to generate leads in 2015. Be sure ...

  • Social Media Examiner

    How to Optimize Your Twitter Profile for Mobile Users

    December 18, 2014

    Are the majority of your Twitter followers using a mobile device? Do you want to optimize your Twitter profile for mobile views? Understanding how...

  • BrandSavant

    Six Content Creation Tips, Learned The Hard Way

    December 16, 2014

    In this week's Marketing Companion, my podcast compadre Mark Schaefer and I had a blast reviewing some of the lessons we've learned (for me, at...

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  • The Integrated Email

    Cyndie Shaffstall

    5 Shades of Pop-Up Email Acquisition

    Cyndie Shaffstall | December 15, 2014

    As marketers, one of the biggest challenges we face is growing our marketing list at a rate higher than our attrition. On average, companies...


    Return Path Buys

    May 06, 2014

    I’m delighted to welcome the community to Return Path. We were excited for a chance to acquire because...

  • Email Experience Council Blog

    Back to the Basics

    May 05, 2014

    We spend countless hours thinking of the marketing messages that will help boost the bottom line.  However, how often do we get so caught up that...

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