Marketing’s Best Blogs is a compilation of posts on topics of
interest to direct marketers and other marketing professionals. Bloggers from the Target Marketing website are featured, supplemented by links to third-party blogs.

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Today on Target Marketing


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  • IMM-Possible ROI

    Stephanie Miller

    3 IMM Trends to Watch in 2015

    Stephanie Miller | January 13, 2015

    Happy New Year! As we look ahead this year with confidence in our ability to reach those aggressive goals and objectives, it seems that all the...

  • Reinventing Direct

    Gary Hennerberg

    5 Positioning Ideas When Leading With Price

    Gary Hennerberg | January 21, 2015

    What works best? Selling product benefits, then revealing the price? Or revealing the price, followed by selling benefits? There are rarely...

  • Get Elastic E-commerce

    The State of Mobile Commerce [Infographic]

    January 30, 2015

    This week’s infographic looks at the state of mobile commerce, created by Invesp Consulting. Tweetables Mobile now accounts for 19% of all US...

  • Oneupweb Digital Marketing Blog

    Google Event Success

    January 29, 2015

    After all the excitement surrounding the Google event last night, it was here and gone in the blink of an eye. But with over 50 in attendance,...

  • Here's What Counts

    Chuck McLeester

    How Big Is Your Halo? 3 Ways to Measure the Branding Effect of Your Direct Promotions

    Chuck McLeester | January 29, 2015

    Direct marketers take pride in accountability. But as I've said before, they can be their own worst enemies when it comes to measurement. They're...

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  • Keeping Search Profitable

    Amanda G. Watlington, Ph.D.

    Setting SEO Strategies and Priorities for 2015

    Amanda G. Watlington, Ph.D. | January 06, 2015

    As you turn the calendar to 2015, it is time once again to revisit the SEO successes or unmet challenges from the previous year and set priorities...

  • Search Engine Watch

    Google Limits "Right to Be Forgotten" to Europe

    January 20, 2015

    Outsiders can continue to put up with the slings and arrows of outrageous searches.

  • Search Engine Land

    How To Present Your SEO Plan

    January 19, 2015

    Are you preparing to present your 2015 SEO strategy to the C-suite in the coming weeks? If so, columnist Chris Marentis has some advice for this...

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  • The Integrated Email

    Cyndie Shaffstall

    The Problem With A/B Testing

    Cyndie Shaffstall | January 26, 2015

    This week we set up an elaborate A/B test on subject lines. I liked "How 1.75 Billion Mobile Users See Your Website" and my client manager liked...


    Return Path Buys

    May 06, 2014

    I’m delighted to welcome the community to Return Path. We were excited for a chance to acquire because...

  • Email Experience Council Blog

    Back to the Basics

    May 05, 2014

    We spend countless hours thinking of the marketing messages that will help boost the bottom line.  However, how often do we get so caught up that...

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