Marketing’s Best Blogs is a compilation of posts on topics of
interest to direct marketers and other marketing professionals. Bloggers from the Target Marketing website are featured, supplemented by links to third-party blogs.

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Today on Target Marketing


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  • IMM-Possible ROI

    Stephanie Miller

    3 Success Factors to Insights-Driven Automation

    Stephanie Miller | February 10, 2015

    Most marketers do not have a technology problem. In fact, we've crossed the chasm of a few years ago, when technology could not keep up with...

  • Reinventing Direct

    Gary Hennerberg

    Emotion Through a Branding Statement

    Gary Hennerberg | March 04, 2015

    A branding statement is a marketing tool. It reflects your organization's reputation: what you are known for, or would like to be known for. It...

  • Get Elastic E-commerce

    5 Obsessions Every CMO Must Embrace

    February 23, 2015

    One trend in over the past few years which continues to impact the success of ecommerce and omnichannel companies is the rise of the tech-savvy...

  • Oneupweb Digital Marketing Blog

    Infographics: Tested and Proven

    February 24, 2015

    Infographics drive brand awareness, audience engagement, cross-web traffic and –ultimately– conversions, but they require thoughtful,...

  • Here's What Counts

    Chuck McLeester

    Sex and the Schoolboy: Predictive Modeling - Who’s Doing It? Who’s Doing it Right?

    Chuck McLeester | February 26, 2015

    Forgive the borrowed interest, but predictive modeling is to marketers as sex is to schoolboys. They're all talking about it, but few are doing...

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  • The Power Punch

    Carolyn Goodman

    Mentoring: Give a Little, Get a Lot

    Carolyn Goodman | February 27, 2015

    Last summer, I heard that my alma mater was launching a mentoring program between graduates and enrolled Seniors. Even though I no longer reside ...

  • Ruthless B-to-B Marketing

    Ruth P.  Stevens

    6 Thorny Data Problems That Vex B-to-B Marketers, and How to Solve Them

    Ruth P. Stevens | February 03, 2015

    B-to-B marketers are plagued by data problems. Business data is complex and fast-changing. Customers interact with us through a variety of...

  • Social Media B2B

    5 B2B Social Media Lessons Cisco Learned in 2014

    January 20, 2015

    With 2014 officially behind us, it’s a perfect opportunity to reflect on the past and speculate on the future. At Cisco, we continue to explore...

  • ViewPoint — The Truth About Lead Generation

    When Bad Things Happen to Good Leads - Part 2

    February 26, 2015

    In part 1 of this series we discussed the troubling statistic that 70 – 94% of leads generated by marketing are ignored by sales. Part of the...

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  • Making Social Sell

    Jeff Molander

    The 1 Simple Way to Sell via Your Webinar

    Jeff Molander | February 20, 2015

    Want to sell with your webinar? Actually go for the close at the end or generate an appointment for your reps to follow-up immediately? Stop ...

  • Social Media Examiner

    Snapchat Marketing: What Businesses Need to Know

    February 27, 2015

    Are you on Snapchat? Do you use it for marketing? To learn how to use Snapchat for your business, I interview Gary Vaynerchuk and Shaun McBride....

  • BrandSavant

    Six Content Creation Tips, Learned The Hard Way

    December 16, 2014

    In this week's Marketing Companion, my podcast compadre Mark Schaefer and I had a blast reviewing some of the lessons we've learned (for me, at...

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  • The Integrated Email

    Cyndie Shaffstall

    LinkedIn as a Marketing Vehicle

    Cyndie Shaffstall | February 23, 2015

    In 2013, Spider Trainers created the "Great Big Book of Things Marketers Say" as an experiment in repurposing and the effectiveness of using...


    Return Path Buys

    May 06, 2014

    I’m delighted to welcome the community to Return Path. We were excited for a chance to acquire because...

  • Email Experience Council Blog

    Back to the Basics

    May 05, 2014

    We spend countless hours thinking of the marketing messages that will help boost the bottom line.  However, how often do we get so caught up that...

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