Direct Mail for the Modern Marketer
Summer Gould | December 11, 2014
Direct mail is an effective way to reach prospects and customers. But, we have to admit that both customers and prospects are becoming more ...
Chet Dalzell | December 08, 2014
Direct marketers have long had a love affair with data-driven media buying. In the world of direct mail, for example, list rentals and exchanges...
Post & Parcel
December 17, 2014
A website has been launched promoting the European citizen’s right to choose how they receive important information – paper, digital or both,...
Dead Tree Edition
December 18, 2014
With some parliamentary maneuvering, the U.S. Postal Service Board of Governors has apparently avoided the need to raise postage rates sooner than...