Marketing’s Best Blogs is a compilation of posts on topics of
interest to direct marketers and other marketing professionals. Bloggers from the Target Marketing website are featured, supplemented by links to third-party blogs.

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DIRECT MAIL/PRINT/POSTAL

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ONLINE MARKETING

  • Reinventing Direct

    Gary Hennerberg

    5 Copy Approaches to Influence Gut Reaction

    Gary Hennerberg | October 15, 2014

    Call it a gut reaction, but oftentimes our prospects and customers make decisions and respond based on intuition, a hunch, or professional...

  • Get Elastic E-commerce

    Men vs Women: How They Shop Online [Infographic]

    October 10, 2014

    Contextual commerce is all about delivering a more relevant experience based on what you know about a visitor. New vs returning visits,...

  • Oneupweb Digital Marketing Blog

    Content Calendars: Why You Need One

    October 06, 2014

    You’ve probably heard of content calendars before, and you have a sense that they’re a good thing to have around. But before we get into the...

  • Here's What Counts

    Chuck McLeester

    Planning ROI? Turn the Funnel Upside-Down

    Chuck McLeester | August 26, 2014

    Many marketers use a funnel to illustrate the progression from prospect to buyer because the narrowing graphic neatly shows the narrowing segments...

  • Muscle Marketing

    Wendy Montes de Oca

    A Few of My Thoughts on SEO

    Wendy Montes de Oca | October 21, 2014

    This is going to be a short post. First, a caveat: No one SEO tactic is the end-all be-all, in and of itself. It is part of a bigger picture using...

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MOBILE

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SEARCH

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B-TO-B

  • The Power Punch

    Carolyn Goodman

    Do You Live Up to Your Brand?

    Carolyn Goodman | October 10, 2014

    As California suffers from one of the worst droughts in recent history, it was recently reported that the chairman of the board of the...

  • Ruthless B-to-B Marketing

    Ruth P.  Stevens

    6 Great Blogs for B-to-B Marketers

    Ruth Stevens | October 15, 2014

    In our fast-changing marketing world, a smart B-to-B practitioner keeps up to date by learning from thought leaders. While this used to mean...

  • Social Media B2B

    20 Most Important Stats from the 2015 B2B Content Marketing Report

    October 06, 2014

    The Content Marketing Institute and MarketingProfs released their annual benchmark report on B2B content marketing. It is based on surveys of 1820...

  • ViewPoint — The Truth About Lead Generation

    Becoming a Sales Freak and Changing the World

    October 07, 2014

    I just finished reading "Think Like a Freak" by the authors of Freakonomics. Rather than talking about the chapter that is so obviously tied to...

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COPYWRITING/CREATIVE

  • Brand Matters

    Andrea Syverson

    Is It Time for a True Goodbye?

    Andrea Syverson | September 16, 2014

    As I reflected on a client interaction I had this week, I thought about how helpful it is for organizations to learn from the past and then also...

  • Online Video Marketing Deep Dive

    Eve Grey

    Are Your Videos Champions of Your Brand?

    Eve Grey | February 03, 2014

    If you advertise in an ordinary way, it's safe to expect ordinary results. However, when you take the extreme and it doesn't work, then what do...

  • Write Direction

    Tapping Into the Power of Partnerships

    October 08, 2014

    “One of the most sensible and effective ways to save money marketing is to make allies of other companies and groups reaching out to your target...

  • Copyblogger

    Why Copyblogger Is Killing Its Facebook Page

    October 17, 2014

    Have you ever stared at something, knowing you’re doing everything right, but it still won’t … freaking … work? That’s how Copyblogger has felt...

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DATABASE/LISTS/CRM

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SOCIAL MEDIA

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EMAIL

  • The Integrated Email

    Cyndie Shaffstall

    Focus Group of One

    Cyndie Shaffstall | October 22, 2014

    If you're sending your marketing campaigns without benefit of A/B or multi-variant testing—most companies admit to fewer than five tests per...

  • Deliverability.com

    Return Path Buys Deliverability.com

    May 06, 2014

    I’m delighted to welcome the deliverability.com community to Return Path. We were excited for a chance to acquire deliverability.com because...

  • Email Experience Council Blog

    Back to the Basics

    May 05, 2014

    We spend countless hours thinking of the marketing messages that will help boost the bottom line.  However, how often do we get so caught up that...

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