Marketing’s Best Blogs is a compilation of posts on topics of
interest to direct marketers and other marketing professionals. Bloggers from the Target Marketing website are featured, supplemented by links to third-party blogs.

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DIRECT MAIL/PRINT/POSTAL

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ONLINE MARKETING

  • Reinventing Direct

    Gary Hennerberg

    Are Autoresponders Killing Email Marketing?

    Gary Hennerberg | April 16, 2014

    Two events in the same week have triggered an email unsubscribe flurry on my behalf. First, a change in my spam provider is permitting more...

  • Get Elastic E-commerce

    Beyond Push Notifications: What Can Beacons Do For Retail?

    April 14, 2014

    The obvious application of beacon technology is to push content – be it welcome greetings, discounts and special offers, product information,...

  • Oneupweb Digital Marketing Blog

    Facebook’s New Ad Format: 3 Things You Need to Know

    April 15, 2014

    Social media marketers take heed: Facebook is rolling out a new design format for ads that appear in the right-hand column next to the News Feed....

  • Here's What Counts

    Chuck McLeester

    What Are You Measuring and Why?

    Chuck McLeester | April 09, 2014

    An account manager working on a pharmaceutical brand once asked me, "How should we code the various opt-in vehicles to track how many patients...

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MOBILE

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SEARCH

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B-TO-B

  • The Power Punch

    Carolyn Goodman

    I Am the Judge of You

    Carolyn Goodman | April 11, 2014

    Pointing the finger has never been so easy ... and so anonymous. I suppose it's human nature to feel (and act on) the need to take pot shots at...

  • Ruthless B-to-B Marketing

    Ruth P.  Stevens

    How Many Leads Do You Need?

    Ruth P. Stevens | April 04, 2014

    One key to successful B-to-B lead generation programs is to calculate exactly the right number of qualified leads to provide to sales—as part of...

  • Social Media B2B

    Work in B2B? LinkedIn Can Supercharge Your Personal Brand

    April 10, 2014

    Employees at B2B companies know that LinkedIn is the B2B network. It can meet a host of individual and business objectives such as increasing...

  • ViewPoint — The Truth About Lead Generation

    Finding That Entrepreneurial Spirit And Maintaining It Even When You’re Big

    April 15, 2014

    By Christopher Hosford, editor-in-chief, HosfordGroup. Last month I attended the Future of Business conference in New York City, sponsored by...

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COPYWRITING/CREATIVE

  • Brand Matters

    Andrea Syverson

    Verbify! Verbify! Verbify!

    Andrea Syverson | April 09, 2014

    What's your brand verb? Yes, you read that right ... verb. Each and every day great brands are energized by verbs. Google searches. Nike inspires....

  • Online Video Marketing Deep Dive

    Eve Grey

    Are Your Videos Champions of Your Brand?

    Eve Grey | February 03, 2014

    If you advertise in an ordinary way, it's safe to expect ordinary results. However, when you take the extreme and it doesn't work, then what do...

  • Write Direction

    Does Your Website Attract Loyal Customers?

    April 14, 2014

    Each month The GPS Academy presents “Marketing Mastery with the Experts.” Each show features a guest marketing expert who shares their tips in an...

  • Copyblogger

    Are You Really a Writer … Or Just a Copyist?

    April 15, 2014

    There is a terminology problem plaguing the content community. It’s confusing marketers, it’s misleading clients, and it’s causing an identity...

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DATABASE/LISTS/CRM

  • Marketing Nuggets

    Michael Lowenstein

    Too Big to Fail - But Not Too Big to Suck

    Michael Lowenstein | March 26, 2014

    On a recent "Real Time With Bill Maher" show, Maher responded to the announcement that Time Warner Cable would merge with Comcast Corp. in a $45...

  • MineThatData

    Successful E-Commerce Brands

    April 15, 2014

    Last month, a catalog advocate left a comment ... this smart person pointed out that there are terribly few e-commerce brands that have achieved...

  • Big Data, Small Data, Clean Data, Messy Data

    Stephen  H. Yu

    Why Model?

    Stephen H. Yu | March 26, 2014

    Why model? Uh, because someone is ridiculously good looking, like Derek Zoolander? No, seriously, why model when we have so much data around? The...

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SOCIAL MEDIA

  • Making Social Sell

    Jeff Molander

    Why Most LinkedIn Lead Generation Tactics Fail

    Jeff Molander | April 04, 2014

    Sharing relevant content on LinkedIn likely will not get customers talking with you about what you're selling. Nor will commenting on the...

  • Social Media Examiner

    8 Ways You Can Create a Winning Instagram Profile

    April 15, 2014

    Do you want to attract more attention from fans and followers? Have you considered Instagram as a key marketing tool? If you’re not on Instagram...

  • BrandSavant

    Sharing Is Not (Necessarily) Caring

    April 15, 2014

    I got the chance last week to speak in front of a large crowd of people in the Internet radio space last week (including our friends and clients...

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EMAIL

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