Marketing’s Best Blogs is a compilation of posts on topics of
interest to direct marketers and other marketing professionals. Bloggers from the Target Marketing website are featured, supplemented by links to third-party blogs.

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Today on Target Marketing


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  • Reinventing Direct

    Gary Hennerberg

    5 Tips to Sell Media Multitaskers

    Gary Hennerberg | October 29, 2014

    How many gadgets do you juggle simultaneously? Assuming you're like most people, you're on your laptop/tablet, smartphone and other media devices...

  • Get Elastic E-commerce

    Optimizing Email Through The Customer Journey [Infographic]

    October 24, 2014

    This week’s infographic looks at email marketing optimization, courtesy of Easy SMTP. Click to enlarge infographic Tweetable stats Including an...

  • Oneupweb Digital Marketing Blog

    3 Lessons from the Ouija SnapChat Ad

    October 20, 2014

    SnapChat—the application that allows users to send temporary media (videos, images, etc.) to one another—is looking to boost its revenues....

  • Here's What Counts

    Chuck McLeester

    Don’t Get Lost in a Maze of Metrics

    Chuck McLeester | October 23, 2014

    There's a lot of data out there. More than any one marketer needs at any one time. The new frontier in using big data in multichannel marketing is...

  • Muscle Marketing

    Wendy Montes de Oca

    A Few of My Thoughts on SEO

    Wendy Montes de Oca | October 21, 2014

    This is going to be a short post. First, a caveat: No one SEO tactic is the end-all be-all, in and of itself. It is part of a bigger picture using...

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  • Brand Matters

    Andrea Syverson

    Is It Time for a True Goodbye?

    Andrea Syverson | September 16, 2014

    As I reflected on a client interaction I had this week, I thought about how helpful it is for organizations to learn from the past and then also...

  • Online Video Marketing Deep Dive

    Eve Grey

    Are Your Videos Champions of Your Brand?

    Eve Grey | February 03, 2014

    If you advertise in an ordinary way, it's safe to expect ordinary results. However, when you take the extreme and it doesn't work, then what do...

  • Write Direction

    Tapping Into the Power of Partnerships

    October 08, 2014

    “One of the most sensible and effective ways to save money marketing is to make allies of other companies and groups reaching out to your target...

  • Copyblogger

    Why Copyblogger Is Killing Its Facebook Page

    October 17, 2014

    Have you ever stared at something, knowing you’re doing everything right, but it still won’t … freaking … work? That’s how Copyblogger has felt...

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  • The Integrated Email

    Cyndie Shaffstall

    Focus Group of One

    Cyndie Shaffstall | October 22, 2014

    If you're sending your marketing campaigns without benefit of A/B or multi-variant testing—most companies admit to fewer than five tests per...


    Return Path Buys

    May 06, 2014

    I’m delighted to welcome the community to Return Path. We were excited for a chance to acquire because...

  • Email Experience Council Blog

    Back to the Basics

    May 05, 2014

    We spend countless hours thinking of the marketing messages that will help boost the bottom line.  However, how often do we get so caught up that...

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