Marketing’s Best Blogs is a compilation of posts on topics of
interest to direct marketers and other marketing professionals. Bloggers from the Target Marketing website are featured, supplemented by links to third-party blogs.

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Today on Target Marketing


  • Direct Mail for the Modern Marketer

    Summer Gould

    Is Every Door Direct Mail Right for You?

    Summer Gould | July 24, 2014

    Every Door Direct Mail is a service designed by the USPS to help businesses reach every address in a neighborhood. With a simplified form of...

  • Marketing Sustainably

    Chet Dalzell

    The Mailboxes of My Memory

    Chet Dalzell | July 21, 2014

    In my life, I've had a lot of mailboxes. My current box (New York, N.Y.) is part of an apartment building cluster box—and one that proudly holds ...

  • Post & Parcel

    FedEx could face $1.6bn fine over illegal drug shipping charges

    July 18, 2014

    FedEx Corp is facing charges from the US government for its transportation role in the sale of illegal prescription drugs in the United States.

  • Dead Tree Edition

    FedEx Cries Foul Over Postal Service Price Cuts

    July 19, 2014

    Poor FedEx.The market for delivering items purchased on the Web is growing, but the U.S. Postal Service isn’t playing fair, FedEx complained...

More Direct Mail/Print/Postal Blogs >


  • Reinventing Direct

    Gary Hennerberg

    Stimulating Action With Color

    Gary Hennerberg | July 22, 2014

    There is growing scientific evidence of how the brain processes color and how color impacts our feelings and how we respond. Over the years, ...

  • Get Elastic E-commerce

    4 Ways to Collect More Customer Information

    July 14, 2014

    Required for effective personalization is knowing thy visitor. You can infer intent by referral campaigns and keywords, on-site searches, site...

  • Oneupweb Digital Marketing Blog

    Just Write Something (It’s Not About You) (Wait, Yes It Is, Kind Of)

    July 16, 2014

    This blog post is about me but it is not about me. It is about me appealing to you—the proverbial you, Dear Reader. This blog post is about...

  • Here's What Counts

    Chuck McLeester

    Mindset and Measurement

    Chuck McLeester | July 02, 2014

    In her book, "Mindset: The New Psychology of Success," Stanford University Professor Carol Dweck purports that people possess one of two mindsets:...

  • Muscle Marketing

    Wendy Montes de Oca

    How to Create High Performing Sweepstakes for Lead-Gen Efforts

    Wendy Montes de Oca | July 01, 2014

    OK, I know what you're thinking … viable leads typically don't come from sweepstakes and contests. And when not done correctly, that's exactly...

More Online Marketing Blogs >


More Mobile Blogs >


More Search Blogs >


  • The Power Punch

    Carolyn Goodman

    Trickery Is Not a Marketing Strategy

    Carolyn Goodman | July 18, 2014

    Despite what some people may think, I was not born yesterday. But lately I feel like I've been duped by intentionally deceptive marketing ...

  • Ruthless B-to-B Marketing

    Ruth P.  Stevens

    B-to-B Marketing Is Falling Down on the Job

    Ruth P. Stevens | July 09, 2014

    I heard a horror story the other day—a consumer packaged goods executive ranting about a meeting with a vendor. "I gave the guy an appointment, ...

  • Social Media B2B

    Do B2B Companies Really Need to Be on Facebook?

    July 24, 2014

    Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 1: Twitter. Step...

  • ViewPoint — The Truth About Lead Generation

    5 Keys to Becoming a Sales First Company

    July 15, 2014

    By Chris Tratar, vice president of product marketing, SAVO I know what you are thinking. We don’t want to become a sales first company, we are a...

More B-to-B Blogs >


More Copywriting/Creative Blogs >


  • Marketing Nuggets

    Michael Lowenstein

    Avoiding the One-Night Stand

    Michael Lowenstein | July 15, 2014

    Stating that all customers are not created equal is hardly an oversimplification. But, just like the pigs in Orwell's "Animal Farm," some...

  • MineThatData

    What Has Changed Since "Hillstrom's Catalog Marketing PhD"?

    July 24, 2014

    This booklet came out at exactly the right time in history ... 2010, coming out of the Great Recession.Catalogers were busy finding ways to trim...

  • Big Data, Small Data, Clean Data, Messy Data

    Stephen  H. Yu

    Big Data Must Get Smaller

    Stephen H. Yu | July 17, 2014

    Like many folks who worked in the data business for a long time, I don't even like the words "Big Data." Yeah, data is big now, I get it. But so...

More Database/Lists/CRM Blogs >


More Social Media Blogs >


  • The Integrated Email

    Cyndie Shaffstall

    Collaborating With Sales for Sales

    Cyndie Shaffstall | July 14, 2014

    I presented the Bottoms-Up Marketing webinar a couple weeks ago, and following the event found the same question had been submitted by a number of...


    Return Path Buys

    May 06, 2014

    I’m delighted to welcome the community to Return Path. We were excited for a chance to acquire because...

  • Email Experience Council Blog

    Back to the Basics

    May 05, 2014

    We spend countless hours thinking of the marketing messages that will help boost the bottom line.  However, how often do we get so caught up that...

More Email Blogs >