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Today on Target Marketing

B-TO-B

  • The Power Punch

    Carolyn Goodman

    I Am the Judge of You

    Carolyn Goodman | April 11, 2014

    Pointing the finger has never been so easy ... and so anonymous. I suppose it's human nature to feel (and act on) the need to take pot shots at others—whether it's their point of view, their creations or their behavior. But to be able to do so without the fear of repercussion seems to be a growing trend. And as the owner of a product or service, it's never been more infuriating

  • Ruthless B-to-B Marketing

    Ruth P.  Stevens

    How Many Leads Do You Need?

    Ruth P. Stevens | April 04, 2014

    One key to successful B-to-B lead generation programs is to calculate exactly the right number of qualified leads to provide to sales—as part of your campaign planning. If you generate too many leads, you'll be wasting precious marketing dollars. If you generate too few, your firm may be at risk of missing its revenue targets, with potentially disastrous financial implications. Moreover, you'll annoy your sales team by not supporting them properly. So, let's look at a neat way to figure out in advance how many leads your company needs, so you can invest accordingly.

  • Social Media B2B

    Work in B2B? LinkedIn Can Supercharge Your Personal Brand

    April 10, 2014

    Employees at B2B companies know that LinkedIn is the B2B network. It can meet a host of individual and business objectives such as increasing awareness, enhancing SEO, driving website traffic, dripping on prospects and lead generation. In 2004, when I was running digital marketing for a financial services company, one of my project managers told […]

  • ViewPoint — The Truth About Lead Generation

    Finding That Entrepreneurial Spirit And Maintaining It Even When You’re Big

    April 15, 2014

    By Christopher Hosford, editor-in-chief, HosfordGroup. Last month I attended the Future of Business conference in New York City, sponsored by international software giant SAP. One of the featured speakers was Josh Linkner, founder and CEO of Detroit Venture Partners, whose company enables startups in the infamously dystopian town. But Linkner was not here to talk about bootstrapping Detroit. What he did talk about was an eye-opening presentation about how to bring the “startup mentality” to enterprise companies. “The entrepreneurial journey is celebrated, of course, when it results in fame and fortune,” said the diminutive VC capitalist. “It’s a messy process, but