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  • The Power Punch

    Carolyn Goodman

    Trickery Is Not a Marketing Strategy

    Carolyn Goodman | July 18, 2014

    Despite what some people may think, I was not born yesterday. But lately I feel like I've been duped by intentionally deceptive marketing practices everywhere I turn. When legitimate companies deliberately use misleading marketing tactics to try and entice you to respond, I wonder who, exactly, thought this was a good idea?

  • Ruthless B-to-B Marketing

    Ruth P.  Stevens

    B-to-B Marketing Is Falling Down on the Job

    Ruth P. Stevens | July 09, 2014

    I heard a horror story the other day—a consumer packaged goods executive ranting about a meeting with a vendor. "I gave the guy an appointment, and he spent the whole time presenting his product," she said. "Never asked me a thing about my situation, and what I needed." Another exec chimed in, "Yeah, when I hear about an interesting new solution, what I need most is to sell it internally. I'm not getting the help I need from the vendors these days." I am cringing. What is going wrong here?

  • Social Media B2B

    Do B2B Companies Really Need to Be on Facebook?

    July 24, 2014

    Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 1: Twitter. Step 2: Facebook. Step 3: LinkedIn. And once these boxes are checked, they struggle to find the right content to post to each of these platforms. And marketers wonder if they should even […]

  • ViewPoint — The Truth About Lead Generation

    5 Keys to Becoming a Sales First Company

    July 15, 2014

    By Chris Tratar, vice president of product marketing, SAVO I know what you are thinking. We don’t want to become a sales first company, we are a customer first company. Being a customer first company is absolutely the right goal; however, in order to truly be a customer first company, you must initially become a sales first company. Becoming a sales first company is all about aligning everyone in your organization to support your sales team because they are the face of your brand and the person your customers turn to first to understand how your products and services can help