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Today on Target Marketing

B-TO-B

  • The Power Punch

    Carolyn Goodman

    The Digital Mystique: All Smoke and Mirrors?

    Carolyn Goodman | March 27, 2015

    While it may be true that US adults spend 47 percent of their time interacting with digital (online, mobile or otherwise), that doesn't mean that marketers will be seeing their investment in digital pay off in the long run.

  • Ruthless B-to-B Marketing

    Ruth P.  Stevens

    6 More Thorny Data Problems That Vex B-to-B Marketers, and How to Solve Them

    Ruth P. Stevens | March 20, 2015

    B-to-B data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. Recently, Bernice Grossman and I worked with a group of savvy B-to-B marketers at a DMA conference to compile a list of difficult data problems. Here are six that will bring tears to your eyes—but don't worry, we also offer some solutions.

  • Social Media B2B

    5 B2B Social Media Lessons Cisco Learned in 2014

    January 20, 2015

    With 2014 officially behind us, it’s a perfect opportunity to reflect on the past and speculate on the future. At Cisco, we continue to explore how social media is used not only to generate awareness and buzz, but also to drive thought leadership, influence the customer journey and make a greater impact to the overall […]

  • ViewPoint — The Truth About Lead Generation

    When Bad Things Happen to Good Leads - Part 2

    February 26, 2015

    In part 1 of this series we discussed the troubling statistic that 70 – 94% of leads generated by marketing are ignored by sales. Part of the problem is the misuse of valuable data that results from marketing contact. The first type of data we’ll look at is what we call the “pipeline” disposition*. A “pipeline” disposition is a prospect that is just one or two touches away from being converted to a sales-ready lead.