Marketing’s Best Blogs is a compilation of posts on topics of
interest to direct marketers and other marketing professionals. Bloggers from the Target Marketing website are featured, supplemented by links to third-party blogs.

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Today on Target Marketing

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  • The Power Punch

    Carolyn Goodman

    Blogs: The Long and Short of It

    Carolyn Goodman | September 12, 2014

    Many marketers struggle over blog content—and that's never more apparent than when you stare blankly at your screen, hoping for inspiration. According to WP Virtuoso, there are over 152 MILLION blogs on the Internet and a new blog is created somewhere in the world every half second. Of course that translates into a mishmash of quality content, so I'd like to suggest a blog amnesty program

  • Ruthless B-to-B Marketing

    Ruth P.  Stevens

    B-to-B Marketers Still Struggle With Lead Nurturing

    Ruth P. Stevens | September 18, 2014

    I thought it was widely understood by now that staying in touch with a prospect who has shown some interest in your product or service can triple, even quadruple, lead-to-sales conversion rates. But a new study from Bizo and Oracle Marketing Cloud suggests that business marketers are still struggling to get the most value from lead nurturing programs. Disappointing, since the value of lead nurturing was clearly demonstrated years ago...

  • Social Media B2B

    B2B Companies Use Twitter for Customer Support No Matter Their Size

    August 20, 2014

    The days when B2B companies picking up the phone or answering emails was good enough are long over. Now, customers take to Twitter even before they call you. They’re tweeting about how terrible your hold music is even as they’re waiting, ripping apart the scripts your agents use even as they’re working on solving their […]

  • ViewPoint — The Truth About Lead Generation

    7 Steps to Gain the Market Share You Deserve (& Sometimes Don't!)

    September 09, 2014

    Similar to De Tocqueville’s famous comment, “People get the government they deserve,” I think companies get the market share they deserve based on their ability to market. We can agree that without marketing (the ability to create demand and sell) no company succeeds, and yet so many companies fail to succeed as marketers. They may create a terrific product and learn how to manufacture it efficiently, and yet they approach marketing as an afterthought. I once heard a company president, during a company tour, say to his guests, “And here we have our overhead departments.” I think it is shockingly true