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B-TO-B

  • The Power Punch

    Carolyn Goodman

    Best Practices Exist for a Reason, Part 2: Landing Pages

    Carolyn Goodman | April 23, 2015

    In my last post, I gave some specific and proven best practices for the creation of successful emails. In this post, I'll talk about Landing Pages—because now that you've been able to lure your target into opening your email and clicking on the embedded link(s), you want to continue to drive that prospect to your desired outcome.

  • Ruthless B-to-B Marketing

    Ruth P.  Stevens

    6 More Thorny Data Problems That Vex B-to-B Marketers, and How to Solve Them

    Ruth P. Stevens | March 20, 2015

    B-to-B data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. Recently, Bernice Grossman and I worked with a group of savvy B-to-B marketers at a DMA conference to compile a list of difficult data problems. Here are six that will bring tears to your eyes—but don't worry, we also offer some solutions.

  • Social Media B2B

    Happy B2B Customers Can Get You More New Customers

    April 21, 2015

    As we all know, word-of-mouth is the best marketing channel there is. Social media gives us the opportunity to create and scale word-of-mouth on a level that was impossible a few years ago. Top B2B companies are already taking advantage of this. According to a 2012 report by the Aberdeen Group, the top B2B firms […]

  • ViewPoint — The Truth About Lead Generation

    What it Takes to be a Sales & Marketing Thought Leader [PowerViews LIVE Highlights]

    April 14, 2015

    On Tuesday, March 31, 2015, Gini Dietrich and Anthony Iannarino joined me on PowerViews LIVE for a value-packed discussion on Why Thought Leadership Matters: What it Takes to be a Sales & Marketing Opinion Leader. It was a great opportunity to go behind the scenes with two tried-and-true opinion leaders and benefit from their wealth of knowledge and experience. Here are some of the key points and quotes from our conversation: