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  • The Power Punch

    Carolyn Goodman

    The Fun of Marketing Lexicons

    Carolyn Goodman | August 15, 2014

    The first time I heard Brad Pitt and Angelina Jolie referred to as "Brangelina," I admit I laughed out loud. Not only did it reflect the "mergement" of their individual brands and personalities, but it was the perfect way to describe the famous "let's-do-everything-together" couple

  • Ruthless B-to-B Marketing

    Ruth P.  Stevens

    B-to-B Marketing Is Falling Down on the Job

    Ruth P. Stevens | July 09, 2014

    I heard a horror story the other day—a consumer packaged goods executive ranting about a meeting with a vendor. "I gave the guy an appointment, and he spent the whole time presenting his product," she said. "Never asked me a thing about my situation, and what I needed." Another exec chimed in, "Yeah, when I hear about an interesting new solution, what I need most is to sell it internally. I'm not getting the help I need from the vendors these days." I am cringing. What is going wrong here?

  • Social Media B2B

    5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads

    August 07, 2014

    My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. Tom calls this inbound social selling. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have […]

  • ViewPoint — The Truth About Lead Generation

    Inbound Leads: To Pre-qualify, or Not To Pre-qualify? 15 Expert Views, Part 2:

    August 19, 2014

    Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts. Over the course of this three part series, you’ll hear from 15 leading voices in the world of B2B sales, marketing and lead generation, as they share their insight in response to the following questions: Are companies wise to invest money and time to pre-qualify inbound leads from marketing automation systems that have been assigned a “perfect” lead score? Should CMOs feel confident that these leads from marketing automation are ready for sales to close? Without additional qualification measures (such as tele-qualifying),