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B-TO-B

  • The Power Punch

    Carolyn Goodman

    Best Practices Exist for a Reason, Part 3: Email Results Analysis

    Carolyn Goodman | May 08, 2015

    For many marketers, the bulk of their time is taken up with list selection, subject lines, email design and ensuring the email links to integrated landing pages. But not enough time is spent analyzing the results of those efforts in order to learn and apply it to the next campaign.

  • Ruthless B-to-B Marketing

    Ruth P.  Stevens

    A Case Study in Data-driven B-to-B Customer Acquisition Marketing

    Ruth P. Stevens | May 14, 2015

    While preparing case studies for my new book, I had the fun of interviewing a bunch of very smart B-to-B marketers to learn how they were applying data and analytics to their marketing objectives. One of the most compelling stories came from Doug Sechrist, vice president of demand marketing at Five9

  • Social Media B2B

    5 Smart Ways to Build B2B Thought Leadership with Content Marketing

    May 05, 2015

    Let’s face it; B2B buyers are unlikely to take you seriously unless you’re a big-name brand or they’ve heard about you from an independent source, for example through a recommendation on a social network. Unless you’re Google, Apple or you happen to know the buyer’s cousin, you might as well not exist, right? Wrong. You […]

  • ViewPoint — The Truth About Lead Generation

    The Skinny on Lead Nurturing - 11 Experts Weigh In (part 2 of 2)

    May 07, 2015

    It’s 2015. The marketing word of the year is Nurture. Nurturing is one of the most effective, yet underutilized, activities in the sales and marketing process. Of the few companies that do try to incorporate nurturing programs—well, let’s just say they could use some help. This topic is of such importance, I reached out to fellow industry leaders and asked them to share their outlook on lead nurturing programs (and processes) and what to expect in the coming year.