Marketing’s Best Blogs is a compilation of posts on topics of
interest to direct marketers and other marketing professionals. Bloggers from the Target Marketing website are featured, supplemented by links to third-party blogs.

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Today on Target Marketing

B-TO-B

  • The Power Punch

    Carolyn Goodman

    Mergers and Acquisitions: A Challenge to Brand Loyalty

    Carolyn Goodman | December 05, 2014

    In the late 1990's, I discovered ShareBuilder—an easy way to buy stocks (and even fractions of a single stock) through regular, automatic purchases online. Far from being a savvy investor, I found ShareBuilder to be the easiest and least stressful way to get involved in the stock market because, after all, how risky could a $5 or $10 weekly investment be to a neophyte like me?

  • Ruthless B-to-B Marketing

    Ruth P.  Stevens

    Named Account Marketing: New Tools and Techniques to Reach a Limited Universe

    Ruth Stevens | December 01, 2014

    Some B-to-B marketers know exactly what accounts are in their target market. What a luxury! These marketers can eliminate the old "spray and pray," and focus all their attention and investment in a finite universe of prospects and current customers. It's almost like mass customized selling

  • Social Media B2B

    The 10 Best B2B Instagram Profiles

    December 15, 2014

    Last week was a big week for Instagram as they announced that they have 300 million monthly active users. This makes the visual platform owned by Facebook, larger than Twitter. It is also growing at a faster rate than Twitter. B2B companies need to learn how to tell their stories in a visual manner. There […]

  • ViewPoint — The Truth About Lead Generation

    Stunning Study Reveals How to Increase Sales by 29-49%

    December 17, 2014

    Stephen Covey said, “The key is not to prioritize what's on your schedule, but to schedule your priorities.” Of course, Covey’s message is a good one for all of us, but especially true for salespeople as pointed out in “The Power of Prioritization Report”i published by Velocify (A Sales Optimization Study).