Marketing’s Best Blogs is a compilation of posts on topics of
interest to direct marketers and other marketing professionals. Bloggers from the Target Marketing website are featured, supplemented by links to third-party blogs.

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Today on Target Marketing

B-TO-B

  • The Power Punch

    Carolyn Goodman

    Do You Live Up to Your Brand?

    Carolyn Goodman | October 10, 2014

    As California suffers from one of the worst droughts in recent history, it was recently reported that the chairman of the board of the Metropolitan Water District of Southern California (MWD), was among some of the worst offenders in personal water consumption—yet he recently launched an advertising blitz to persuade 19 million people to save water.

  • Ruthless B-to-B Marketing

    Ruth P.  Stevens

    6 Great Blogs for B-to-B Marketers

    Ruth Stevens | October 15, 2014

    In our fast-changing marketing world, a smart B-to-B practitioner keeps up to date by learning from thought leaders. While this used to mean reading business books and magazines, today it means blogs. We've all heard the stats about blog proliferation. A new blog launched every six seconds—or whatever. And there is no dearth of blogs on B-to-B marketing. So I would like to share my favorites, the blogs where I find inspiration, new ideas, and provocative stories, to keep the gray matter humming.

  • Social Media B2B

    20 Most Important Stats from the 2015 B2B Content Marketing Report

    October 06, 2014

    The Content Marketing Institute and MarketingProfs released their annual benchmark report on B2B content marketing. It is based on surveys of 1820 North American B2B Marketers across all industries and company sizes. This is the fifth year that they have released this report, and it continues to improve each year. The entire report is embedded […]

  • ViewPoint — The Truth About Lead Generation

    Becoming a Sales Freak and Changing the World

    October 07, 2014

    I just finished reading "Think Like a Freak" by the authors of Freakonomics. Rather than talking about the chapter that is so obviously tied to selling – How to persuade people that don’t want to be persuaded – let’s talk about the connection to thinking like a freak. The authors suggest that we can’t possibly think like freaks until we don’t know all of the answers. Not only that, but we have to know which questions to ask to get the answers.