Marketing’s Best Blogs is a compilation of posts on topics of
interest to direct marketers and other marketing professionals. Bloggers from the Target Marketing website are featured, supplemented by links to third-party blogs.

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Today on Target Marketing

B-TO-B

  • The Power Punch

    Carolyn Goodman

    One Size DOES NOT Fit All in B-to-B Marketing

    | September 26, 2014

    Here's a painful truth: B-to-B lead generation takes a lot of hard work BEFORE you execute any marketing or sales program. Work smarter, not harder, and follow these six steps to make a real difference:

  • Ruthless B-to-B Marketing

    Ruth P.  Stevens

    Fresh Insights in Selling to SMBs

    Ruth P. Stevens | September 25, 2014

    Despite the attention given to large enterprise marketing, it's small and medium businesses (SMB) where the bulk of marketing investments go. SMB is where there's enough volume to do plenty of testing. Plus, you've got a tighter decision-making unit and shorter sales cycles. And you've got a lot of company

  • Social Media B2B

    Professors Share Observations on the State of B2B Marketing

    September 15, 2014

    I recently participated in a project with the Oracle Marketing Cloud where they interviewed marketing professors about the state of B2B marketing and how they are using that knowledge to develop curriculum to train the marketers of the future. It was an esteemed panel of professors, including: Barbara Kahn, Patty and Jay H. Baker Professor […]

  • ViewPoint — The Truth About Lead Generation

    Building an Inside Sales Lab: 10 Essential Tips for Success

    September 16, 2014

    Why build an Inside Sales Lab in your own office? Testing is an excellent way to grow sales. Most firms with significant inside sales already test alternative scripts, lists, and/or prices, but they do so casually as part of day-to-day activities. A lab concentrates this function into a small, well-disciplined group with the right tools to capture subtle improvements. Take it from today’s guest blogger, inside sales expert Jeffrey Feuer of The InsideSalesLab. He’s got some tips you’ll want to know about.