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  • Brand Matters

    Andrea Syverson

    Take Along, Share and Simplify: Essential Verbs to Enhance Your Brand Strategy in 2015, Part 2

    Andrea Syverson | December 09, 2014

    Back in November, I shared with you two essential verbs to enhance your brand strategy: amaze and respect. Now I have three more verbs to share with you for your 2015 brand plans:

  • Online Video Marketing Deep Dive

    Eve Grey

    Are Your Videos Champions of Your Brand?

    Eve Grey | February 03, 2014

    If you advertise in an ordinary way, it's safe to expect ordinary results. However, when you take the extreme and it doesn't work, then what do you do? Answer: Consider your branding checklist! Video production is nothing short of being an ambassador of your brand's strategy. Video, just like with your other advertising tools, is something that has to be maintained regularly. Most times when a campaign has failed, it's because of confusion with your brand.

  • Write Direction

    Are You Rich in Friendships?

    December 09, 2014

    December 1st was my sixtieth birthday. Yes, you read correctly – the big 6-0. I love celebrating birthdays and have had a party every year of my adult life. Everyone asks, “How does it feel?” and most years, it doesn’t affect me. I didn’t think 60 affected me either until a couple of weeks before […]

  • Copyblogger

    5 Steps to Revising Your Content Marketing Strategy to Attract and Retain Future Customers

    December 18, 2014

    This is not a how-to post; this is a how-to-think post. What troubles me about the majority of current content creation activities from companies is the sheer lack of strategy and purpose. I see a lot of activities — tweets, posts, articles, infographics, and more — that don’t support a real business goal. Content Marketing [ Continue Reading... ] The post 5 Steps to Revising Your Content Marketing Strategy to Attract and Retain Future Customers appeared first on Copyblogger.