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  • Brand Matters

    Andrea Syverson

    Linger Longer: A Branding Imperative

    Andrea Syverson | July 23, 2014

    "Summer afternoon—summer afternoon; to me those have always been the two most beautiful words in the English language," wrote Henry James. I couldn't agree more. I just love summer. Summer is the time for a new speed. For sauntering and slowing down. For purposefully stretching those extra long afternoons into all sorts of pleasurable outdoor activities like gardening or grilling or just unscheduled hammock time. For three- or four-day long weekends spent with family and friends or just catching up with yourself. For easy everything.

  • Online Video Marketing Deep Dive

    Eve Grey

    Are Your Videos Champions of Your Brand?

    Eve Grey | February 03, 2014

    If you advertise in an ordinary way, it's safe to expect ordinary results. However, when you take the extreme and it doesn't work, then what do you do? Answer: Consider your branding checklist! Video production is nothing short of being an ambassador of your brand's strategy. Video, just like with your other advertising tools, is something that has to be maintained regularly. Most times when a campaign has failed, it's because of confusion with your brand.

  • Write Direction

    4 Content Marketing Success Tips For Small Businesses

    July 14, 2014

    Thanks to guest blogger, Sarah Davidson Content marketing is all the rage these days, and good quality content seems to be everywhere. As a small business owner, it can feel overwhelming and impossible to keep up with the vast amounts of content being produced and shared via blogs, websites, and social media channels every day. […]

  • Copyblogger

    How to Market Your Freelance Business Without Feeling Like an Impostor

    July 23, 2014

    You’ve felt it, haven’t you? That sick feeling clawing at your stomach every time you think about marketing your freelance business. You’re worried you won’t be able to convince prospective clients you’re the right person for the job — that you’re the answer to their problems. You may still feel like an impostor even if [ Continue Reading... ] The post How to Market Your Freelance Business Without Feeling Like an Impostor appeared first on Copyblogger. Related Stories7 Lessons Learned While Content Marketing for an Early-Stage Startup53 Freelancing Mistakes That Are Costing You Clients, Cash, and Credibility5 Subtle Writing Strategies That Drive