Andrea Syverson | September 16, 2014
As I reflected on a client interaction I had this week, I thought about how helpful it is for organizations to learn from the past and then also to let go. I had facilitated a meeting where we tried to embrace failure not as life-over, but simply as feedback—to have a more positive outlook on the unplanned learning lessons that failure brings a brand. It was a tough sell. These young, smart, good-hearted brand builders were perfectionists. They only ever saw A+ on their report cards. Red Fs would have been scarring.
Online Video Marketing Deep Dive
Eve Grey | February 03, 2014
If you advertise in an ordinary way, it's safe to expect ordinary results. However, when you take the extreme and it doesn't work, then what do you do? Answer: Consider your branding checklist! Video production is nothing short of being an ambassador of your brand's strategy. Video, just like with your other advertising tools, is something that has to be maintained regularly. Most times when a campaign has failed, it's because of confusion with your brand.
October 08, 2014
“One of the most sensible and effective ways to save money marketing is to make allies of other companies and groups reaching out to your target market. Share marketing activities and materials with them.” – Jay Conrad Levinson Creating Allies with Colleagues in Related Businesses Not only is there power in collaborating with your colleagues, […]
October 17, 2014
Have you ever stared at something, knowing you’re doing everything right, but it still won’t … freaking … work? That’s how Copyblogger has felt about its Facebook page for quite some time. As of today, the page has 38,000 “fans,” but Copyblogger’s presence on Facebook has not been beneficial for the brand or its audience. [ Continue Reading... ] The post Why Copyblogger Is Killing Its Facebook Page appeared first on Copyblogger.