Andrea Syverson | December 09, 2014
Back in November, I shared with you two essential verbs to enhance your brand strategy: amaze and respect. Now I have three more verbs to share with you for your 2015 brand plans:
Online Video Marketing Deep Dive
Eve Grey | February 03, 2014
If you advertise in an ordinary way, it's safe to expect ordinary results. However, when you take the extreme and it doesn't work, then what do you do? Answer: Consider your branding checklist! Video production is nothing short of being an ambassador of your brand's strategy. Video, just like with your other advertising tools, is something that has to be maintained regularly. Most times when a campaign has failed, it's because of confusion with your brand.
December 09, 2014
December 1st was my sixtieth birthday. Yes, you read correctly – the big 6-0. I love celebrating birthdays and have had a party every year of my adult life. Everyone asks, “How does it feel?” and most years, it doesn’t affect me. I didn’t think 60 affected me either until a couple of weeks before […]
December 18, 2014
This is not a how-to post; this is a how-to-think post. What troubles me about the majority of current content creation activities from companies is the sheer lack of strategy and purpose. I see a lot of activities — tweets, posts, articles, infographics, and more — that don’t support a real business goal. Content Marketing [ Continue Reading... ] The post 5 Steps to Revising Your Content Marketing Strategy to Attract and Retain Future Customers appeared first on Copyblogger.