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  • Brand Matters

    Andrea Syverson

    Is It Time for a True Goodbye?

    Andrea Syverson | September 16, 2014

    As I reflected on a client interaction I had this week, I thought about how helpful it is for organizations to learn from the past and then also to let go. I had facilitated a meeting where we tried to embrace failure not as life-over, but simply as feedback—to have a more positive outlook on the unplanned learning lessons that failure brings a brand. It was a tough sell. These young, smart, good-hearted brand builders were perfectionists. They only ever saw A+ on their report cards. Red Fs would have been scarring.

  • Online Video Marketing Deep Dive

    Eve Grey

    Are Your Videos Champions of Your Brand?

    Eve Grey | February 03, 2014

    If you advertise in an ordinary way, it's safe to expect ordinary results. However, when you take the extreme and it doesn't work, then what do you do? Answer: Consider your branding checklist! Video production is nothing short of being an ambassador of your brand's strategy. Video, just like with your other advertising tools, is something that has to be maintained regularly. Most times when a campaign has failed, it's because of confusion with your brand.

  • Write Direction

    Jim Carrey Does More Than Make You Laugh

    September 08, 2014

    You hear the name Jim Carrey and you think comedy and laughter. And, while he delivers both in this commencement address at MUM (Maharishi University of Management), he also touches your heart with inspiration. I hope you’ll take time to watch all 26:09 minutes of the video as you’ll be entertained and enchanted listening to […]

  • Copyblogger

    Follow This Superstar’s 7-Step Example to Dominate Your Industry

    September 15, 2014

    I woke up like this. I woke up like this. Flawless. After listening to “Flawless” five times, Evette went to the mirror, and told herself the lyrics in the Beyoncé song were true. She believed it. She internalized it. She embodied it. Ready to dominate, Evette strutted over to her computer to fire off a [ Continue Reading... ] The post Follow This Superstar’s 7-Step Example to Dominate Your Industry appeared first on Copyblogger.