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COPYWRITING/CREATIVE

  • Brand Matters

    Andrea Syverson

    Is It Time for a True Goodbye?

    Andrea Syverson | September 16, 2014

    As I reflected on a client interaction I had this week, I thought about how helpful it is for organizations to learn from the past and then also to let go. I had facilitated a meeting where we tried to embrace failure not as life-over, but simply as feedback—to have a more positive outlook on the unplanned learning lessons that failure brings a brand. It was a tough sell. These young, smart, good-hearted brand builders were perfectionists. They only ever saw A+ on their report cards. Red Fs would have been scarring.

  • Online Video Marketing Deep Dive

    Eve Grey

    Are Your Videos Champions of Your Brand?

    Eve Grey | February 03, 2014

    If you advertise in an ordinary way, it's safe to expect ordinary results. However, when you take the extreme and it doesn't work, then what do you do? Answer: Consider your branding checklist! Video production is nothing short of being an ambassador of your brand's strategy. Video, just like with your other advertising tools, is something that has to be maintained regularly. Most times when a campaign has failed, it's because of confusion with your brand.

  • Write Direction

    Tapping Into the Power of Partnerships

    October 08, 2014

    “One of the most sensible and effective ways to save money marketing is to make allies of other companies and groups reaching out to your target market. Share marketing activities and materials with them.” – Jay Conrad Levinson Creating Allies with Colleagues in Related Businesses Not only is there power in collaborating with your colleagues, […]

  • Copyblogger

    Why Copyblogger Is Killing Its Facebook Page

    October 17, 2014

    Have you ever stared at something, knowing you’re doing everything right, but it still won’t … freaking … work? That’s how Copyblogger has felt about its Facebook page for quite some time. As of today, the page has 38,000 “fans,” but Copyblogger’s presence on Facebook has not been beneficial for the brand or its audience. [ Continue Reading... ] The post Why Copyblogger Is Killing Its Facebook Page appeared first on Copyblogger.