Andrea Syverson | November 13, 2013
'Tis the season! Starbucks has brought seasonal coffee bliss back to its customers with its beloved Pumpkin Spice Latte (known as PSL by its fans). In just 10 years, Starbucks has created a fall tradition that translated into more than 200 million of these beverages being sold since it launched. Here's another product success story—perhaps a bit quieter, but one that also focuses on that branding and merchandising potential of one powerful verb: SAVOR.
Online Video Marketing Deep Dive
Eve Grey | December 02, 2013
Whether you've been using video to market your product or services for a long time or are just getting started, there is always the question of content: "What do I do a video about"? Let's face it, there are more bad video's on YouTube than good ones. This week's article will focus on seven steps to polish your idea process.
December 05, 2013
Most independent authors and content creators aren’t thinking in terms of building product funnels when they write their books and stories. That is a mistake. Whether you’re writing fiction or nonfiction, smart writers who know how to build their catalog around funnels will always make more money directly with their words than writers who publish their[ Continue Reading... ] The post 100% of Independent Publishers Who Do This Will Sell More of Their Work appeared first on Copyblogger. Related StoriesHere’s Your Last Chance to Enter Copyblogger’s Essay Contest (and Compete for Insanely Useful Prizes)5 Dazzling Design Examples of What’s Possible with the
Guts of a Burglar
November 27, 2013
Tweet Great copy starts and ends with you, assuming you’re the one who assigns copywriting and approves it. Your first job is to make it easy for the copywriter to come up with words that sell. Your second job is to protect those words from interference, if you can. It’s easy if you’re the boss, [...]