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COPYWRITING/CREATIVE

  • Brand Matters

    Andrea Syverson

    Season's Greetings!

    Andrea Syverson | August 21, 2014

    Perhaps like me, you love summer and all it entails: longer days, outdoor play, flip-flop casualness, patio grilling, hummingbirds, wildflowers and a beachy attitude (even here in the midst of the Rocky Mountains). As a greeting card from artist Renee Reese playfully reminded me, the summer season is nearing its end. Rather than bemoan its passing, why not spend some time with your brand leaders reflecting on these questions.

  • Online Video Marketing Deep Dive

    Eve Grey

    Are Your Videos Champions of Your Brand?

    Eve Grey | February 03, 2014

    If you advertise in an ordinary way, it's safe to expect ordinary results. However, when you take the extreme and it doesn't work, then what do you do? Answer: Consider your branding checklist! Video production is nothing short of being an ambassador of your brand's strategy. Video, just like with your other advertising tools, is something that has to be maintained regularly. Most times when a campaign has failed, it's because of confusion with your brand.

  • Write Direction

    Do You Wanna Play With Me?

    August 18, 2014

    Listening to a guided meditation from Deepak Chopra, he spoke about the importance of having fun, letting go, relaxing and playing – being carefree. He said, “Renew your playful spirit, the miracles will follow. The happiest make time for these things (joy, spontaneity & fun). They allow the brain to refresh itself. They renew the […]

  • Copyblogger

    A Complete Guide to Crawling Inside Your Customer’s Head With Empathy Maps

    August 13, 2014

    Jack Ungulate is a strange bird. When he drinks beer, he licks his index and middle finger, swipes the bottle opening, and then pauses, with the bottle raised to his mouth, before turning it upside down. Each time, every time. He also has a routine with his steel-toe boots. The left one must go on first, then [ Continue Reading... ] The post A Complete Guide to Crawling Inside Your Customer’s Head With Empathy Maps appeared first on Copyblogger. Related Stories3 Invisible Elements Your Sales Page Needs to Convert (One is Truly Unique)Stefanie Flaxman Joins the Copyblogger TeamThe 3:00 a.m. Secret Question That Drives