Andrea Syverson | June 04, 2014
A recent Sperry Top-Sider ad caught my attention. In five sentences, the brand story of Sperry Top-Sider was succinctly and engagingly told. I believe it also unpacks two important lessons for all brand-builders.
Online Video Marketing Deep Dive
Eve Grey | February 03, 2014
If you advertise in an ordinary way, it's safe to expect ordinary results. However, when you take the extreme and it doesn't work, then what do you do? Answer: Consider your branding checklist! Video production is nothing short of being an ambassador of your brand's strategy. Video, just like with your other advertising tools, is something that has to be maintained regularly. Most times when a campaign has failed, it's because of confusion with your brand.
July 14, 2014
Thanks to guest blogger, Sarah Davidson Content marketing is all the rage these days, and good quality content seems to be everywhere. As a small business owner, it can feel overwhelming and impossible to keep up with the vast amounts of content being produced and shared via blogs, websites, and social media channels every day. […]
July 09, 2014
If you’re marketing for an early-stage startup, every second counts. Any mistake is a massive setback. Setbacks ultimately lose potential customers. During our content marketing journey with Spectafy, a real-time photo sharing app, we made plenty of mistakes. Fortunately for you, we kept track of what works and what doesn’t to help you avoid wasting [ Continue Reading... ] The post 7 Lessons Learned While Content Marketing for an Early-Stage Startup appeared first on Copyblogger. Related StoriesWhat You Need to Know About Canada’s New Anti-Spam LawUse Images (Not Just Words) to Turn Your Distracted Visitors into Engaged ReadersHow to Be in the