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COPYWRITING/CREATIVE

  • Brand Matters

    Andrea Syverson

    Verbify! Verbify! Verbify!

    Andrea Syverson | April 09, 2014

    What's your brand verb? Yes, you read that right ... verb. Each and every day great brands are energized by verbs. Google searches. Nike inspires. Disney entertains. J.Jill uncomplicates. Apple creates. IKEA improves. LinkedIn networks. Chipotle nourishes. These verbs harness and direct all the brand activities for these organizations both internally and externally. Jim Collins writes that "Greatness is not a product of circumstance. Greatness is a function of conscious choice and discipline." Great brands purposefully and powerfully live by their brand verbs. Their greatness lies in this deliberate verb action-orientation day in and day out.

  • Online Video Marketing Deep Dive

    Eve Grey

    Are Your Videos Champions of Your Brand?

    Eve Grey | February 03, 2014

    If you advertise in an ordinary way, it's safe to expect ordinary results. However, when you take the extreme and it doesn't work, then what do you do? Answer: Consider your branding checklist! Video production is nothing short of being an ambassador of your brand's strategy. Video, just like with your other advertising tools, is something that has to be maintained regularly. Most times when a campaign has failed, it's because of confusion with your brand.

  • Write Direction

    Techno-Gremlins Attacked My Copywriting Webinar

    April 21, 2014

    Have you ever been attacked by technical gremlins (or techno-gremlins as I call them)? It’s not pretty. You’re online, presenting a webinar. You feel good, you’re sharing great tips and everything seems “hunky dory.” Then, you realize there’s a dead silence. No feedback, no static, nothing! Oh, oh! There’s trouble in paradise. That’s what happened to me last week during my copywriting webinar. And boy, was my face red! There I was talking and showing my slides, but no one could hear me. My hosts and I had agreed that we’d use our cell phones if anything went awry. However, when my cell phone rang,

  • Copyblogger

    How to Win Friends and Influence People (While Sharing Social Content)

    April 22, 2014

    More than 70 years ago, the American writer and lecturer Dale Carnegie published a transcendent book on people skills entitled “How to Win Friends and Influence People.” To this day, Mr. Carnegie’s many nuggets of wisdom ring largely true, because more than anything else they speak to human nature, which for better or worse seems[ Continue Reading... ] The post How to Win Friends and Influence People (While Sharing Social Content) appeared first on Copyblogger. Related StoriesThe 14 Keys to Writing Advertorials That Sell6 Tactics That Turn a Blog Into a Business EngineMake It Rain: LinkedIn and the “Media not Marketing”