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COPYWRITING/CREATIVE

  • Brand Matters

    Andrea Syverson

    Redefining the Art of Minding Your Ps and Qs

    Andrea Syverson | January 20, 2015

    You know hospitality when you feel it, or as officially defined by dictionary.com it's "the quality or disposition of receiving and treating guests and strangers in a warm, friendly, generous way." Hospitality is actually more valuable than ever in our rushed, device-first and attention-deficit overloaded world. And yet, I find it missing in many brand experiences.

  • Online Video Marketing Deep Dive

    Eve Grey

    Are Your Videos Champions of Your Brand?

    Eve Grey | February 03, 2014

    If you advertise in an ordinary way, it's safe to expect ordinary results. However, when you take the extreme and it doesn't work, then what do you do? Answer: Consider your branding checklist! Video production is nothing short of being an ambassador of your brand's strategy. Video, just like with your other advertising tools, is something that has to be maintained regularly. Most times when a campaign has failed, it's because of confusion with your brand.

  • Write Direction

    8 Success Principles for Engaging and Building Rewarding Social Networking Relationships

    January 19, 2015

    Let’s get engaged. No, I’m not proposing wedded bliss. What I’m talking about is the art of engagement when interacting on social networks. When you look up “social” in the dictionary, it is defined as living in community, related to the life of human beings in society and friendly companionships. Go to the post office, […]

  • Copyblogger

    Trolls, Unkind Words, and How to Know You’re on the Right Track

    January 26, 2015

    At the end of the day, I just find your persona incredibly grating. Funny that I can still remember that comment word-for-word. It’s from an unsubscribe note to my email list dating back at least seven years now. I heard lots of good things back then, too. I was helping people, sharing what I knew [ Continue Reading... ] The post Trolls, Unkind Words, and How to Know You’re on the Right Track appeared first on Copyblogger.