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  • Brand Matters

    Andrea Syverson

    The A-Z List of Stop That! Behaviors

    | May 16, 2013

    In the April issue of Target Marketing, I wrote about 26 verbs that sometimes get in our way when we're building brands that we want our customers to be passionate about. Now that I've transitioned my Brand Matters column from print to digital, I've decided to give you 26 more! Use this checklist as a reminder to review your brand practices. No doubt, we all slip into some of these behaviors unintentionally.

  • Online Video Marketing Deep Dive

    Gary Hennerberg

    12 Overlooked Ways to Help Your Video Rank Higher on YouTube

    Gary Hennerberg & Perry Alexander | May 22, 2013

    YouTube is currently the second largest search engine on the Internet. With 1 billion unique monthly visitors watching YouTube videos, enabling your marketing videos to rank higher can lead to more people discovering you, drive traffic to your website or landing pages, build your mailing list, and sell more products and services. There are a dozen often overlooked ways you

  • Copyblogger

    5 Must Read Writing Links

    May 25, 2013

    This week on The Lede … Why Rituals Work 90 Free Online Philosophy Courses 7 Steps to Finding Focus for Writing A Cheat Sheet of 24 Coffee Drinks We’re All Media Companies Now Want to grab even more useful links (beyond those that make The Lede)? Follow @copyblogger on Twitter. // Why Rituals Work Writers,[ Continue Reading... ] Related Stories5 Writing and Productivity Links You Can Use5 Links You Can Thank Me For Later …5 Writing Links You Can Use in the Field

  • Guts of a Burglar

    Business 101: The mechanics of change

    May 15, 2013

    Tweet I can’t get Ron Johnson out of my mind. Until recently, he was CEO of J.C. Penny. He came from Apple where he’d run the retail stores, successfully. Elmer Fudd could have run Apple’s retail operation. Johnson was a disaster at JCP. I’ve never seen anything quite like it. He hired a bunch of [...]