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COPYWRITING/CREATIVE

  • Brand Matters

    Andrea Syverson

    I Dare You: Create a Brand Challenge!

    Andrea Syverson | March 17, 2015

    Challenging something we do quite naturally and easily is indeed the perfect challenge. We all get into ruts—some even good and well-intentioned! Challenging ourselves to reflect, relook and rethink why we do what we do (or don't do) can be just the process we need to achieve something different, something unexpected, and quite possibly, even something more.

  • Online Video Marketing Deep Dive

    Eve Grey

    Are Your Videos Champions of Your Brand?

    Eve Grey | February 03, 2014

    If you advertise in an ordinary way, it's safe to expect ordinary results. However, when you take the extreme and it doesn't work, then what do you do? Answer: Consider your branding checklist! Video production is nothing short of being an ambassador of your brand's strategy. Video, just like with your other advertising tools, is something that has to be maintained regularly. Most times when a campaign has failed, it's because of confusion with your brand.

  • Write Direction

    Are You Ready To Be Awesome?

    March 30, 2015

    I just returned from NAMS13 (Novice to Advanced Marketing Systems) where my colleague Nicole Dean announced that she was on a mission (there she is making the announcement at NAMS in the pic on the left). That mission is to help YOU Awesomize your Business, Awesomize your Life and Make the World a Better Place […]

  • Copyblogger

    On Taking Responsibility for All of the Communication You Put Out Into the World

    April 03, 2015

    I’d like you to take a trip back with me for a moment to first grade. Specifically, when I got my first report card during my first marking period in first grade. Like both my mother and father before me, I received a certain comment in the miscellaneous section of my report card. I got Read More... The post On Taking Responsibility for All of the Communication You Put Out Into the World appeared first on Copyblogger.