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COPYWRITING/CREATIVE

  • Brand Matters

    Andrea Syverson

    I Dare You: Create a Brand Challenge!

    Andrea Syverson | March 17, 2015

    Challenging something we do quite naturally and easily is indeed the perfect challenge. We all get into ruts—some even good and well-intentioned! Challenging ourselves to reflect, relook and rethink why we do what we do (or don't do) can be just the process we need to achieve something different, something unexpected, and quite possibly, even something more.

  • Online Video Marketing Deep Dive

    Eve Grey

    Are Your Videos Champions of Your Brand?

    Eve Grey | February 03, 2014

    If you advertise in an ordinary way, it's safe to expect ordinary results. However, when you take the extreme and it doesn't work, then what do you do? Answer: Consider your branding checklist! Video production is nothing short of being an ambassador of your brand's strategy. Video, just like with your other advertising tools, is something that has to be maintained regularly. Most times when a campaign has failed, it's because of confusion with your brand.

  • Write Direction

    Do You Know the 2 Keys to Creating Powerful Marketing Materials?

    February 23, 2015

    Whether you’re preparing to launch a Web site or print a brochure to promote your business, there are two key components you must have a firm handle on before you get started. What are they? 1. YOUR PRODUCT! 2. YOUR MARKET! It seems obvious, but I’m surprised – during an information-gathering session with clients – […]

  • Copyblogger

    Why I Don’t Give a Damn about #TheDress

    March 09, 2015

    Six months (or six days) from now, maybe I’ll come update this topic with the latest trending topic. Because #TheDress, the latest distraction-of-the-moment, will feel utterly tired. One reason that earning attention isn’t the same thing as earning business is that the Internet is prone to these little waves of irrelevance that hook everyone in Read More... The post Why I Don’t Give a Damn about #TheDress appeared first on Copyblogger.