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COPYWRITING/CREATIVE

  • Brand Matters

    Andrea Syverson

    Verbify! Verbify! Verbify!

    Andrea Syverson | April 09, 2014

    What's your brand verb? Yes, you read that right ... verb. Each and every day great brands are energized by verbs. Google searches. Nike inspires. Disney entertains. J.Jill uncomplicates. Apple creates. IKEA improves. LinkedIn networks. Chipotle nourishes. These verbs harness and direct all the brand activities for these organizations both internally and externally. Jim Collins writes that "Greatness is not a product of circumstance. Greatness is a function of conscious choice and discipline." Great brands purposefully and powerfully live by their brand verbs. Their greatness lies in this deliberate verb action-orientation day in and day out.

  • Online Video Marketing Deep Dive

    Eve Grey

    Are Your Videos Champions of Your Brand?

    Eve Grey | February 03, 2014

    If you advertise in an ordinary way, it's safe to expect ordinary results. However, when you take the extreme and it doesn't work, then what do you do? Answer: Consider your branding checklist! Video production is nothing short of being an ambassador of your brand's strategy. Video, just like with your other advertising tools, is something that has to be maintained regularly. Most times when a campaign has failed, it's because of confusion with your brand.

  • Write Direction

    Does Your Website Attract Loyal Customers?

    April 14, 2014

    Each month The GPS Academy presents “Marketing Mastery with the Experts.” Each show features a guest marketing expert who shares their tips in an effort to help you grow your business. This month, on April 16th, I am honored that business growth strategists Cheri & Richard Martin have invited to host me as their featured guest. During the live broadcast, I’ll be speaking about 5 copywriting mistakes that cost your business money AND how to avoid them. You won’t just hear about the mistakes, you’ll discover how to avoid them so that your content captivates, compels and converts prospects into loyal customers.

  • Copyblogger

    The Simple Truth People Forget When Trying to Grow a Business

    April 16, 2014

    You want to grow your business, right? You want downloads of your app, people buying your products, readers on your blog, and evangelists on social media, don’t you? Fair enough, that’s what we all want. But you’re missing something essential. People won’t ever know you, hear from you, understand you, follow you, or engage with[ Continue Reading... ] The post The Simple Truth People Forget When Trying to Grow a Business appeared first on Copyblogger. Related Stories12 Examples of Native Ads (And Why They Work)Agile Content Marketing: How to Attract an Audience That Builds Your BusinessAre You Really a Writer …