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DATABASE/LISTS/CRM

  • Marketing Nuggets

    Michael Lowenstein

    Marketing Success Is (Almost) All About the Data: Optimizing Customer Loyalty Behavior Initiatives

    Michael Lowenstein | October 07, 2014

    Much of what I've learned over the years about sales, marketing and customer service has to do with the critical importance of customer data, and how those data are converted to actionable insights. It's how companies generate the right customer data, manage and share data the right way, and use it at the right time. It's also how they use data to the best effect, to optimize loyalty and profitability, that makes them successful, or not, on an individual customer basis. Culture, leadership, and systems will facilitate effective information gathering, storage and application; and, CRM, CEM, ERP, or other acronyms notwithstanding, it's

  • MineThatData

    More Channels, Same Purchase Frequency

    November 20, 2014

    We hear a lot about income inequality, don't we?Often, among the retail, e-commerce, and catalog businesses I analyze, I also observe interesting dynamics that have parallels to what is happening out in the real world.Back in the 1990s, I worked at Lands' End and Eddie Bauer. Both businesses generated disproportionate profit from what I would call "middle class buyers". My definition is not based on income, it's based on annual purchase frequency.All businesses have elite customers ... those who purchase 5+ times a year. A nice chunk of profit comes from this small group of customers.All businesses have a glut

  • Big Data, Small Data, Clean Data, Messy Data

    Stephen  H. Yu

    Not All Databases Are Created Equal

    Stephen H. Yu | November 06, 2014

    Not all databases are created equal. No kidding. That is like saying that not all cars are the same, or not all buildings are the same. But somehow, "judging" databases isn't so easy. First off, there is no tangible "tire" that you can kick when evaluating databases or data sources. Actually, kicking the tire is quite useless, even when you are inspecting an automobile. Can you really gauge the car's handling, balance, fuel efficiency, comfort, speed, capacity or reliability based on how it feels when you kick "one" of the tires? I can guarantee that your toes will hurt if