Marketing’s Best Blogs is a compilation of posts on topics of
interest to direct marketers and other marketing professionals. Bloggers from the Target Marketing website are featured, supplemented by links to third-party blogs.

Click here to view posts by date published.

Produced by:

Today on Target Marketing

DATABASE/LISTS/CRM

  • Marketing Nuggets

    Michael Lowenstein

    Marketing Success Is (Almost) All About the Data: Optimizing Customer Loyalty Behavior Initiatives

    Michael Lowenstein | October 07, 2014

    Much of what I've learned over the years about sales, marketing and customer service has to do with the critical importance of customer data, and how those data are converted to actionable insights. It's how companies generate the right customer data, manage and share data the right way, and use it at the right time. It's also how they use data to the best effect, to optimize loyalty and profitability, that makes them successful, or not, on an individual customer basis. Culture, leadership, and systems will facilitate effective information gathering, storage and application; and, CRM, CEM, ERP, or other acronyms notwithstanding, it's

  • MineThatData

    Hippoman's Big And Tall: Merchandise Divisions

    January 13, 2015

    The news has been continually bad, and will get worse.Mr. Hippoman analyzes his business across two merchandise divisions ... Tops ... and Bottoms.Here's the four year trend for Tops:That's a non-stop train wreck, don't you think?Here's the four year trend for Bottoms:The past eighteen months haven't been pretty - but the eighteen months prior to that maintained total demand. So something was done with Bottoms during that timeframe, something that at least held things constant.When analyzing a failing business, it is common to see different trends across merchandise divisions. Often, one merchant is experiencing more success than other merchants. This

  • Big Data, Small Data, Clean Data, Messy Data

    Stephen  H. Yu

    How to Be a Good Data Scientist

    Stephen H. Yu | January 15, 2015

    I guess no one wants to be a plain "Analyst" anymore; now "Data Scientist" is the title of the day. Then again, I never thought that there was anything wrong with titles like "Secretary," "Stewardess" or "Janitor," either. But somehow, someone decided "Administrative Assistant" should replace "Secretary" completely, and that someone was very successful in that endeavor. So much so that, people actually get offended when they are called "Secretaries." The same goes for "Flight Attendants." If you want an extra bag of peanuts or the whole can of soda with ice on the side, do not dare to call