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Today on Target Marketing


  • Marketing Nuggets

    Michael Lowenstein

    Marketing Success Is (Almost) All About the Data: Optimizing Customer Loyalty Behavior Initiatives

    Michael Lowenstein | October 07, 2014

    Much of what I've learned over the years about sales, marketing and customer service has to do with the critical importance of customer data, and how those data are converted to actionable insights. It's how companies generate the right customer data, manage and share data the right way, and use it at the right time. It's also how they use data to the best effect, to optimize loyalty and profitability, that makes them successful, or not, on an individual customer basis. Culture, leadership, and systems will facilitate effective information gathering, storage and application; and, CRM, CEM, ERP, or other acronyms notwithstanding, it's

  • MineThatData

    Sitting At Home: The Problem With Retail

    October 21, 2014

    The story of the Fall is the inability of businesses to acquire new customers, and the inability to reactivate lapsed buyers.It's a catastrophe in retail.We have spent a full decade teaching the customer that they do not have to get in a car and drive to a store. From 2000 - 2009, it was all about "being multi-channel", which was code for "make sure the website integrates with the retail store experience." Retailers dove in, head-first. Today, it's crazy to think about a retail website that provides a fundamentally different creative and merchandising experience from the store.This level of integration,

  • Big Data, Small Data, Clean Data, Messy Data

    Stephen  H. Yu

    Missing Data Can Be Meaningful

    Stephen H. Yu | October 09, 2014

    No matter how big the Big Data gets, we will never know everything about everything. Well, according to the super-duper computer called "Deep Thought" in the movie "The Hitchhiker's Guide to the Galaxy" (don't bother to watch it if you don't care for the British sense of humour), the answer to "The Ultimate Question of Life, the Universe, and Everything" is "42." Coincidentally, that is also my favorite number to bet on (I have my reasons), but I highly doubt that even that huge fictitious computer with unlimited access to "everything" provided that numeric answer with conviction after 7½ million