Marketing’s Best Blogs is a compilation of posts on topics of
interest to direct marketers and other marketing professionals. Bloggers from the Target Marketing website are featured, supplemented by links to third-party blogs.

Click here to view posts by date published.

Produced by:

Today on Target Marketing


  • Marketing Nuggets

    Michael Lowenstein

    Too Big to Fail - But Not Too Big to Suck

    Michael Lowenstein | March 26, 2014

    On a recent "Real Time With Bill Maher" show, Maher responded to the announcement that Time Warner Cable would merge with Comcast Corp. in a $45 billion purchase. He noted that, combined, the two cable systems represent 19 of the 20 largest U.S. markets; and, apart from suppliers like Dish and DirecTV, they have no competitors in these metros. Further, Maher said, the two companies have the lowest customer satisfaction ratings of any cable system. So, as he asked his panelists, where is the value for customers in this merger if both companies are known to have questionable service performance?

  • MineThatData

    Bed, Bath, and Beyond

    April 16, 2014

    I needed garbage bags ... not your ordinary garbage bags, but Simple Human garbage bags, size J.Look at the omnichannel magic pasted all over this image. Store integration, sign up for offers, like it on Facebook. I could share the product on Twitter or Pinterest. That's a lot of social / mobile / e-commerce / in-store omnichannel goodness.Look at the price:  $15.99. And if I only buy this item, I have to pay $5.99 standard shipping, $18.99 express shipping, or I have to spend one to two hours to drive to a store and buy the item ... my choice.

  • Big Data, Small Data, Clean Data, Messy Data

    Stephen  H. Yu

    Why Model?

    Stephen H. Yu | March 26, 2014

    Why model? Uh, because someone is ridiculously good looking, like Derek Zoolander? No, seriously, why model when we have so much data around? The short answer is because we will never know the whole truth. That would be the philosophical answer. Physicists construct models to make new quantum field theories more attractive theoretically and more testable physically. If a scientist already knows the secrets of the universe, well, then that person is on a first-name basis with God Almighty, and he or she doesn't need any models to describe things like particles or strings. And the rest of us should