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Today on Target Marketing


  • Marketing Nuggets

    Michael Lowenstein

    1-Trick Ponies and Customer Loyalty Behavior

    Michael Lowenstein | September 09, 2014

    About 30 years ago, Paul Simon wrote a song entitled "One-Trick Pony." The song describes a performing pony that has learned only one trick, and he succeeds or fails with the audience based on how well he executes it. As Simon conveys in the lyrics: "He's got one trick to last a lifetime. It's the principal source of his revenue."

  • MineThatData

    Diagnostics: Channel Shift

    September 15, 2014

    The "comp segment analysis" is one of the two big pieces in my business system. Here, I get to quickly diagnose what is happening to a business.In this comp segment analysis, I analyze customers with exactly two in-store purchases and no other purchases in the past year. In other words, these are customers who are most likely to appreciate the in-store experience. If they are spending less in retail, then something is wrong.The table shows us that something is wrong ... in stores.I'm measuring subsequent twelve-month spend. First, look down the "Total" column. Retail customers are just as productive today

  • Big Data, Small Data, Clean Data, Messy Data

    Stephen  H. Yu

    Freeform Data Are Not Exactly Free

    Stephen H. Yu | September 11, 2014

    Whenever "Big Data" is mentioned, there follows this sick stat that 2.5 quintillion bytes of data are being collected every day. The reason that number is so bloated is because literally everything that is digitized is considered as data now. They could be coming from simple tweets, Facebook postings, emails, blogs, videos, audio files, Web pages, mobile apps and program downloads. Imagine combining those with every click that you made, every page you viewed, every breath you took—literally. If you are connected to a medical device, every heartbeat your heart generated. Same goes for when you are wearing one of