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Today on Target Marketing


  • Marketing Nuggets

    Michael Lowenstein

    Marketing Success Is (Almost) All About the Data: Optimizing Customer Loyalty Behavior Initiatives

    Michael Lowenstein | October 07, 2014

    Much of what I've learned over the years about sales, marketing and customer service has to do with the critical importance of customer data, and how those data are converted to actionable insights. It's how companies generate the right customer data, manage and share data the right way, and use it at the right time. It's also how they use data to the best effect, to optimize loyalty and profitability, that makes them successful, or not, on an individual customer basis. Culture, leadership, and systems will facilitate effective information gathering, storage and application; and, CRM, CEM, ERP, or other acronyms notwithstanding, it's

  • MineThatData

    2014 In Review: Mobile

    December 17, 2014

    This is a question I fielded on Twitter.Question: Isn't the future all about mobile? And if the future is about mobile, then shouldn't catalogers and retailers immediately pivot, focusing on the future, prioritizing what is important over what mattered in the past?Averages are greatly distorting the importance of mobile. Look at this chart from Business Insider (click here please).More than 50% of the content consumed by those age 16-24 come from mobile devices.Maybe 30% of the content consumed by those age 45-54 come from mobile devices.Less than 5% of the content consumed by those age 65-74 come from mobile devices.What

  • Big Data, Small Data, Clean Data, Messy Data

    Stephen  H. Yu

    Smart Data - Not Big Data

    Stephen H. Yu | December 04, 2014

    As a concerned data professional, I am already plotting an exit strategy from this Big Data hype. Because like any bubble, it will surely burst. That inevitable doomsday could be a couple of years away, but I can feel it coming. At the risk of sounding too much like Yoda the Jedi Grand Master, all hypes lead to over-investments, all over-investments lead to disappointments, and all disappointments lead to blames. Yes, in a few years, lots of blames will go around, and lots of heads will roll.