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  • The Data Athlete

    Mike Ferranti

    Channel Collaboration or Web Cannibalization?

    Mike Ferranti | March 24, 2015

    Multichannel marketers experience the frequent concern that online is competing with, or "cannibalizing," sales in other channels. It seems like a reasonable problem for those responsible, for instance, for the P&L of the retail business to consider; same goes for the general managers responsible for the store-level P&L. I like to do something that we "digital natives" (professionals whose career has only been digitally driven) miss all too often. We talk to retail people and customers in the stores, store managers, general managers, sales and service staff.

  • MineThatData

    Cabela's Campaign

    April 24, 2015

    Two things that need to be pointed out (click here):The article header says "amid strong sales" ... then the author buries at the bottom of the article the fact that retail comps were -1.3% (i.e. the opposite of strong). Though to be fair, currency changes do impact business.The ad agency running the "disconnect from mobile" campaign then encourages users to use mobile to share their "disconnect from mobile" experience with their friends.#Sigh.

  • Big Data, Small Data, Clean Data, Messy Data

    Stephen  H. Yu

    Marketing and IT; Cats and Dogs

    Stephen H. Yu | April 09, 2015

    Cats and dogs do not get along unless they grew up together since birth. That is because cats and dogs have rather fundamental communication problems with each other. A dog would wag his tail in an upward position when he wants to play. To a cat though, upward-tail is a sure sign of hostility, as in "What's up, dawg?!" In fact, if you observe an angry or nervous cat, you will see that everything is up; tail, hair, toes, even her spine. So imagine the dog's confusion in this situation, where he just sent a friendly signal that he wants