Marketing’s Best Blogs is a compilation of posts on topics of
interest to direct marketers and other marketing professionals. Bloggers from the Target Marketing website are featured, supplemented by links to third-party blogs.

Click here to view posts by date published.

Produced by:

Today on Target Marketing

DATABASE/LISTS/CRM

  • Triple Venti Dolce Data...

    Vince Pickett

    5 Reasons for ‘Why Now?’

    Vince Pickett | May 29, 2013

    With the lingering, precarious feelings about the state of the economy, along with plenty of concerns about the business climate in general, I find that there is always a great deal of hesitation around beginning any kind of large- or even medium-complexity project focused on data. In many instances, the general consensus from senior management and even ancillary groups outside of the marketing and data management groups is the company has been doing fine with everything just the way it is, with plenty of "If it ain't broken we don't need to fix it" or "Let's focus on increasing revenue

  • Who's Your Data?

    Rio Longacre

    Instagram: Does It Matter That It Will Make Money on Your Pics?

    Rio Longacre | December 19, 2012

    Instagram announced the company will soon begin using your content to sell targeted advertising products to the highest bidder. Does this bother you? Should it matter? This new policy was announced in the firm's recently published new Terms of Use, which go into effect on Jan. 16, 2013. The language that most irritates users states: "You agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you."

  • MineThatData

    Items That Fuel Future Purchases

    June 17, 2013

    All things being equal, you want to sell items that cause customers to purchase future items related to the original purchase.  Of course, you have to sell the original item, and that's not easy, but from a marketing standpoint, you want to capitalize on items that fuel subsequent loyalty. If you owned an RV with a 50 amp connection, you'll learn that you need a 30 amp adapter. In other words, the RV purchase leads to a need for add-ons, those add-ons generate incremental profit. In Merchandise Forensics, I analyze items that foster subsequent add-on behavior.  These items accelerate customer