Direct Mail for the Modern Marketer
Summer Gould | March 19, 2015
Marketers everywhere are faced every day with many marketing channel choices. It's hard to know which ones will work best. When choosing your channels don't ignore direct mail. You may think its old school, so why use it, but direct mail can add to your ROI.
Chet Dalzell | March 27, 2015
The currency of nearly all marketing today is data. Ten years ago, we might have said much the same of digital marketing, and all the email, display, social, search, and mobile that's came forward from it.
Post & Parcel
March 23, 2015
PostNord AS has acquired 100 % of the shares in the transportation and logistics company Jetpak Borg AS. The acquisition strengthens the Group’s position on the Norwegian logistics market.
Dead Tree Edition
February 26, 2015
R.R. Donnelley and Quad/Graphics, the USA's two largest printing companies, apparently have their sights set on gobbling up more competitors -- but not each other. Quad's CEO, Joel Quadracci, was caught off guard on Tuesday by a question from a Goldman Sachs analyst at the end of Quad's quarterly earnings conference call. "I’d kind of love to hear your thoughts on potential regulatory