Direct Mail for the Modern Marketer
Summer Gould | October 16, 2014
How can you get your direct mail to stand out in the mailbox? Have you considered using texture? Coatings do more than just protect the print from scratching damage in the mail. They can capture interest for your direct mail piece. With all the different types of coating available, you can now choose one that really emphasizes touch. By creating a unique textured feel, your response rate will increase. Think of all the different ways you can add texture to your piece to grab attention to it.
Chet Dalzell | October 13, 2014
With little fanfare, the Direct Marketing Association just published a "refresh" of its "Green 15" sustainable marketing practices first announced in 2007, via the good work of the sustainability team from the DMA Ethics Policy Committee.
Post & Parcel
October 15, 2014
Gareth Johnson MP visited Prologis Park Littlebrook in Dartford, to celebrate the start of construction work on the new 262,500 square foot site that Prologis is developing for Europa Worldwide Logistics.
Dead Tree Edition
October 11, 2014
Mail carrier was recently named the most endangered job in the U.S., but the U.S. Postal Service seems to have other ideas. Its plan to deliver groceries to households in major metropolitan areas is the latest among several strategic moves that would mean more work for employees who handle the "last mile" of delivery.Please, Mr. Postman, look and see,Are there some groceries in a tote for me?The Postal Service’s proposed market test of same-day grocery deliveries, apparently in partnership with Amazon, would require even more TLC on the part of USPS’s carrier force than normal deliveries, the agency revealed this