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Today on Target Marketing


  • Direct Mail for the Modern Marketer

    Summer Gould

    Consumers Like Direct Mail

    Summer Gould | February 19, 2015

    For the past several years, direct mail has been bashed for being too old school and past its time. The reality is far from that. Direct mail response is on the rise. Consumers enjoy getting direct mail that is applicable to them. When direct mail is targeted correctly, it will not be considered "junk mail." Yes, even millennials like to get mail

  • Marketing Sustainably

    Chet Dalzell

    A Welcome to the 74th Postmaster General and CEO Megan Brennan

    Chet Dalzell | February 16, 2015

    Happy President's Day, and a warm welcome to the new USPS Postmaster General and Chief Executive Officer Megan Brennan. In a recent letter to USPS employees, upon her term of service beginning February 1, Brennan shared these statements, which I thought would be noteworthy enough to share here.

  • Post & Parcel

    Digitisation affecting Posti Group “more profoundly than ever before”

    February 16, 2015

    Posti Group, the Finnish national postal operator, has had a challenging year according to its latest financial results, with digitisation affecting the market more than ever before.

  • Dead Tree Edition

    USPS Struggles With Wave of New Hires

    February 15, 2015

    The U.S. Postal Service’s shift to a lower-paid workforce comes with a steep price. By the agency’s own admission, the hiring of more non-career employees has led to lower productivity, worse service, higher injury and turnover rates, and increased investment in new training programs. USPS has historically been staffed by long-serving employees, but currently 103,000-plus employees -- one of