Direct Mail for the Modern Marketer
Summer Gould | September 04, 2014
Designing for direct mail can be broken up into three segments: layout, color/images and copy. Since this can be a real challenge, we will take on each section in depth to give you a better understanding and some ideas as well as tips to get you started on the path to a great direct mail piece. To start, let's talk about the layout.
Chet Dalzell | September 15, 2014
The last season of "Mad Men" is approaching, but let's not be so fast to bury the ad agency with it. Media outlets are reading trends and are raising questions. The Economist has a special report on digital disruption in the advertising supply chain, and is quite taken by how "Big Digital's"
Post & Parcel
September 11, 2014
Pitney Bowes Inc. today announced the promotion of Margie Stiles to the position of vice president, sales and client services for the company’s Presort Services business unit. She reports directly to Debbie Pfeiffer, president, Pitney Bowes Presort Services.
Dead Tree Edition
September 02, 2014
After years of massive downsizing, the U.S. Postal Service’s workforce has stopped shrinking, at least temporarily.USPS recently reported having 616,025 active employees, just 362 fewer than a year ago. The number of full-timers actually inched up by 1,464, to 467,844.That’s a far cry from the previous six years, when the annual workforce reductions ranged from 13,000 to nearly 53,000. Automation, facility closures, declining mail volumes, and a series of early-retirement offers reduced the number of postal workers by 183,000 from 2005 to 2013.In presenting USPS’s “Plan to Profitability” to Congress in March 2012, Postmaster General Pat Donahoe testified, “The Postal