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Today on Target Marketing

DIRECT MAIL/PRINT/POSTAL

  • Marketing Sustainably

    Chet Dalzell

    Direct Mail Benchmarks From DMA

    Chet Dalzell | May 20, 2013

    In my years following the direct marketing field, one of the resources I've most appreciated is the Direct Marketing Association's annual roundup of direct and interactive marketing statistics, the DMA Statistical Fact Book. Each year, this compilation of research studies—this year, 40 prominent sources—offers benchmarks and other metrics related to nearly a dozen categories. Examining direct mail-related data, here are a few stats from this year's edition that jump out at me. Did you know

  • The Direct Mail Man

    QR Codes and Direct Mail: A Perfect Pair

    April 29, 2013

    Prognosticators predicted the death of the QR code more than two years ago, yet QR Code use continues to grow at a blistering pace. In fact QR code scans grew by 400% between the second quarter of June 2011 and June 2012.