Direct Mail for the Modern Marketer
Summer Gould | January 22, 2015
Your audience is in more than one place—you need to be too. Multichannel marketing means reaching your audience across more than one channel. A good multichannel campaign could be the key to your marketing success. Customers these days rarely communicate with any brand through one channel alone. These tips will help you craft your multichannel marketing campaign to not only include the latest digital channels, but also direct mail.
Chet Dalzell | January 19, 2015
When I look at the world of advertising, by way of my career path through the Direct Marketing Association and Harte Hanks and now with the Digital Advertising Alliance—I confess I've been a "direct response" snob by training. (As a PR guy, I tend to enjoy Kool-Aid.)
Post & Parcel
January 21, 2015
The owners of the collapsed UK parcel carrier City Link could be facing possible legal action from employees.
Dead Tree Edition
Boo-hoo!: North American Paper Companies That Enjoyed Black Liquor Subsidies File Complaint Against Foreign Competitors' Subsidies
January 22, 2015
It’s a case of the pot calling the kettle black liquor: Three paper companies that received well over $1 billion in dubious black-liquor subsidies from the U.S. and Canadian governments are suing to stop “unfair” competition from foreign competitors. Domtar, Packaging Corporation of America, P.H. Glatfelter, and Finch Paper joined with the United Steelworkers union Wednesday to announce they had