Direct Mail for the Modern Marketer
Summer Gould | October 16, 2014
How can you get your direct mail to stand out in the mailbox? Have you considered using texture? Coatings do more than just protect the print from scratching damage in the mail. They can capture interest for your direct mail piece. With all the different types of coating available, you can now choose one that really emphasizes touch. By creating a unique textured feel, your response rate will increase. Think of all the different ways you can add texture to your piece to grab attention to it.
Chet Dalzell | October 27, 2014
The last time the Direct Marketing Association held its annual conference in San Diego, it was 2009, we were all amid The Great Recession, and having been recently thrown out of a job, money was just too tight to attend on my own. Since then, marketing has changed—a lot—and the U.S. economy overall is in better shape than it was. Folks, looking back, we avoided a Depression
Post & Parcel
October 28, 2014
Swisslog – the automated intralogistics solutions provider for the retail and e-commerce industry - has teamed up with automated material handling supplier Crisplant – for the design and integration of a high-speed automated material handling system in Scandinavian fashion retailer Varner's new Central Distribution Centre in Vänersborg, Sweden, due to open in the summer of 2016.
Dead Tree Edition
October 11, 2014
Mail carrier was recently named the most endangered job in the U.S., but the U.S. Postal Service seems to have other ideas. Its plan to deliver groceries to households in major metropolitan areas is the latest among several strategic moves that would mean more work for employees who handle the "last mile" of delivery.Please, Mr. Postman, look and see,Are there some groceries in a tote for me?The Postal Service’s proposed market test of same-day grocery deliveries, apparently in partnership with Amazon, would require even more TLC on the part of USPS’s carrier force than normal deliveries, the agency revealed this