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Today on Target Marketing

DIRECT MAIL/PRINT/POSTAL

  • Direct Mail for the Modern Marketer

    Summer Gould

    QR Codes Can Make Your Direct Mail More Effective

    Summer Gould | December 11, 2014

    Direct mail is an effective way to reach prospects and customers. But, we have to admit that both customers and prospects are becoming more mobile and therefore digital content is becoming more important

  • Marketing Sustainably

    Chet Dalzell

    ‘Programmatic’ Goes the World - Media Buying Is Audience Buying

    Chet Dalzell | December 08, 2014

    Direct marketers have long had a love affair with data-driven media buying. In the world of direct mail, for example, list rentals and exchanges are filled with data cards (once print, now electronic) rich with audience measurements—the very attributes marketers need to intelligently target their offers to would-be buyers.

  • Post & Parcel

    Public to choose whether they go digital or stick to letter mail

    December 17, 2014

    A website has been launched promoting the European citizen’s right to choose how they receive important information – paper, digital or both, without being penalised.

  • Dead Tree Edition

    Legal Trick Means No Postage Increase -- For Now

    December 18, 2014

    With some parliamentary maneuvering, the U.S. Postal Service Board of Governors has apparently avoided the need to raise postage rates sooner than it wanted. A key deadline for the rumored hurry-up rate hikes passed today when the Consumer Price Index numbers for November were announced. As the board drew close to losing its quorum last week (because of -- what else? -- Congressional inaction)