Marketing’s Best Blogs is a compilation of posts on topics of
interest to direct marketers and other marketing professionals. Bloggers from the Target Marketing website are featured, supplemented by links to third-party blogs.

Click here to view posts by date published.

Produced by:

Today on Target Marketing

DIRECT MAIL/PRINT/POSTAL

  • Direct Mail for the Modern Marketer

    Summer Gould

    Empower Your Direct Mail With Mobile

    Summer Gould | August 21, 2014

    Direct mail marketing has been around for a long time; it's sometimes thought of as the "old goat" of marketing. Over the years there have been many changes in the way we use direct mail for marketing. Slapping a resident label on a card and mailing to everyone in your city does not cut it anymore

  • Marketing Sustainably

    Chet Dalzell

    Should USPS Retrofit Facilities for E-commerce Fulfillment?

    Chet Dalzell | August 18, 2014

    Three trends make me wonder if there's money to be found in U.S. Postal Service real estate. First, the Postal Service continues to bleed, despite higher revenue—no thanks to Congress for its inability to pass meaningful, fixable reforms. Second, network consolidation continues apace—with 141 facilities consolidated to date in the Postal Service's plan for Network Rationalization—and another 82 slated for 2015

  • Post & Parcel

    DHL Express continue to invest in “huge opportunities” within Sub Saharan Africa

    August 29, 2014

    Despite a challenging global economic environment, import and export trade volumes for DHL Express Sub Saharan Africa remain strong and are forecast to grow. This is according to Charles Brewer, Managing Director for DHL Express Sub-Saharan Africa, who adds, “The first half of 2014, revealed strong continuing growth for DHL Express Sub Saharan Africa’s top three import trade lanes: the United States, France and China while the top three Sub Saharan Africa’s export trade lanes were to Great Britain, the United States and France.”

  • Dead Tree Edition

    Old Cases, Not Recent Injuries, Are Driving Up USPS's Workers' Comp Costs

    August 30, 2014

    Most of the Postal Service's ballooning costs for workers' compensation result from injuries that are at least eight years old, according to a postal official."A majority of the workers’ compensation costs are attributed to employees who were injured prior to 2008," USPS spokesperson Darlene Casey wrote this week in a comment on Dead Tree Edition. She was responding to the article Are USPS Changes Leading to More Work-Related Injuries?, which suggested that recent changes in working conditions might have contributed to the agency's rapidly escalating workers' comp costs.The Postal Service supports the recent Inspector General's report that describes why USPS