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Today on Target Marketing


  • Direct Mail for the Modern Marketer

    Summer Gould

    Direct Mail Design: Color

    Summer Gould | September 18, 2014

    Designing for direct mail can be broken up into three segments: layout, color/images and copy. Since these can all be real challenges, we will take on each section in depth in separate posts to give you a better understanding and some ideas, as well as tips to get you started on the path to a great direct mail piece. Now let's look at Section 2: Color.

  • Marketing Sustainably

    Chet Dalzell

    Digital Onslaught: I'm Losing My Brain, and What’s Left Is Being Rewired

    Chet Dalzell | September 29, 2014

    I am convinced that the ubiquity of and access to knowledge—largely digital and increasingly mobile—that I have come to depend upon today is rewiring my brain. What I used to commit to memory, I increasingly assign to libraries on my computer and in the cloud. Am I being lazy, or old, or am I equipping myself to a new age of information—and analysis-on-command?

  • Post & Parcel

    UPS appoints veteran TH Lim to lead UPS Malaysia

    September 22, 2014

    UPS announced today that Tze Hsien (TH) Lim has been named General Manager of UPS Malaysia. Lim, a UPS veteran of over 20 years, assumes responsibility for all express delivery and logistics activities for UPS Malaysia.

  • Dead Tree Edition

    Postal Rates in 2015 Could Rise or Fall -- or Do Both

    September 22, 2014

    The outlook for changes in postal rates for the next 12 months is murkier than it's been in years.A rate hike, a decrease, an extension of the temporary “exigent” increase, and an even an increase and decrease a few months apart are all plausible 2015 scenarios for First Class, Standard, and Periodicals mailers. That uncertainty is a far cry from the past few years, when "market-dominant" postal rates inched up each January based on the rate of inflation. The 4.3% exigent increase that was implemented in January is the source of the unusual uncertainty. That surcharge is supposed to disappear