Marketing’s Best Blogs is a compilation of posts on topics of
interest to direct marketers and other marketing professionals. Bloggers from the Target Marketing website are featured, supplemented by links to third-party blogs.

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Today on Target Marketing


  • Direct Mail for the Modern Marketer

    Summer Gould

    Empower Your Direct Mail With Mobile

    Summer Gould | August 21, 2014

    Direct mail marketing has been around for a long time; it's sometimes thought of as the "old goat" of marketing. Over the years there have been many changes in the way we use direct mail for marketing. Slapping a resident label on a card and mailing to everyone in your city does not cut it anymore

  • Marketing Sustainably

    Chet Dalzell

    Should USPS Retrofit Facilities for E-commerce Fulfillment?

    Chet Dalzell | August 18, 2014

    Three trends make me wonder if there's money to be found in U.S. Postal Service real estate. First, the Postal Service continues to bleed, despite higher revenue—no thanks to Congress for its inability to pass meaningful, fixable reforms. Second, network consolidation continues apace—with 141 facilities consolidated to date in the Postal Service's plan for Network Rationalization—and another 82 slated for 2015

  • Post & Parcel

    Royal Mail upgrade 45 delivery offices

    August 20, 2014

    Royal Mail is making improvements to the customer service points at a number of its delivery offices across the United Kingdom. The upgrade programme covers 45 delivery offices from Belfast to Darlington, Pontypool to Manchester.

  • Dead Tree Edition

    Is Print Really Killing Publishers?

    August 06, 2014

    A commentator I respect, Joe Wikert, published a piece last week headlined “How Print Is Killing Publishers” that at first struck me as completely wrongheaded and backwards. But what we have here is failure to communicate.“Print is a publisher’s silent killer” because publishers are relying on print “even at the expense of digital transformation and growth,” Wikert wrote for Book Business magazine. “The crazy part is we all know it's a big problem and yet very few publishers are taking evasive action.”Publishers’ biggest problem, Wikert claimed, is when their brands are “directly associated with print” – that is, “when consumers