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Today on Target Marketing

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  • The Integrated Email

    Cyndie Shaffstall

    Sowing Seeds

    Cyndie Shaffstall | July 28, 2014

    Back in the day of direct mail, nearly all marketers had seed names on their lists in order to monitor the delivery time of mailed campaigns, as well as how authorized partners were using their list. Today, the only group I consistently hear speak of seed names are list vendors

  • Deliverability.com

    Return Path Buys Deliverability.com

    May 06, 2014

    I’m delighted to welcome the deliverability.com community to Return Path. We were excited for a chance to acquire deliverability.com because its content, contributors, and readers have played an influential role in raising awareness and advancing education about email delivery issues, practices, and policy—topics we’ve cared deeply about for more than a decade. Apart from being able to contribute more [...]

  • Email Experience Council Blog

    Back to the Basics

    May 05, 2014

    We spend countless hours thinking of the marketing messages that will help boost the bottom line.  However, how often do we get so caught up that we forget to incorporate the basics?   At the core, marketing messages need to contain three main elements: the right people, the right message and at the right time.  How many of us fall victim to not segmenting out messages at a granular enough level? First make sure you segment your audience. There are a number of different ways to slice your audience, here are a few: Segment out people who have diverse interests as shown