The Integrated Email
Cyndie Shaffstall | October 22, 2014
If you're sending your marketing campaigns without benefit of A/B or multi-variant testing—most companies admit to fewer than five tests per month—you are effectively acting as a focus group of one. You are assuming all of your constituents feel the same way about your campaign as you do. Big mistake.
May 06, 2014
I’m delighted to welcome the deliverability.com community to Return Path. We were excited for a chance to acquire deliverability.com because its content, contributors, and readers have played an influential role in raising awareness and advancing education about email delivery issues, practices, and policy—topics we’ve cared deeply about for more than a decade. Apart from being able to contribute more [...]
Email Experience Council Blog
May 05, 2014
We spend countless hours thinking of the marketing messages that will help boost the bottom line. However, how often do we get so caught up that we forget to incorporate the basics? At the core, marketing messages need to contain three main elements: the right people, the right message and at the right time. How many of us fall victim to not segmenting out messages at a granular enough level? First make sure you segment your audience. There are a number of different ways to slice your audience, here are a few: Segment out people who have diverse interests as shown