Marketing’s Best Blogs is a compilation of posts on topics of
interest to direct marketers and other marketing professionals. Bloggers from the Target Marketing website are featured, supplemented by links to third-party blogs.

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Today on Target Marketing


  • The Integrated Email

    Cyndie Shaffstall

    Email Marketing: To Open or Not To Open ...

    Cyndie Shaffstall | April 07, 2014

    For many of us, choosing the from name is a simple task. We send it from the person to whom we want the recipient to respond or connect, but hold on ... did you test that?


    7 Reasons Why Your Company Should Adopt an Email Newsletter

    April 05, 2014

    The odds are stacked against small business owners from the get-go. In most cases, you have to work twice has hard with half the staff just to equal the same output as some competitors with more resources at their disposal.So why not do everything you can to help build your company and brand? Regardless of the [...]

  • Email Experience Council Blog

    Ways to Make Your Email Campaign End Happily Ever After

    March 31, 2014

    Marketers have used storytelling to take traditional and digital campaigns from something ordinary into something extraordinary. However, how much thought have you given to weaving storytelling into your email campaigns? Email marketers can use storytelling to integrate a cohesive brand message that ties in the emotion of the brand and relates with the email recipient. Now with rich customer and prospective customer data, marketers can use this data to speak to its email recipients like never before. Think about the relevance and what you know about your customers from their click behavior in an email, open times, purchase behavior and more. Carefully slicing the data and