The Integrated Email
Cyndie Shaffstal | December 09, 2013
Let me start this article with an admission: I hate typos. Further: I make typos. Yet, in this day of electronic, casual-communication devices used for texting and chatting, the boundary between business and personal communications has been blurred. As this casual style edges into our business correspondence, and marketing messaging, we run the risk of causing harm to both our and our brand's image.
December 03, 2013
This was originally posted on ooomf.com. We had just gotten out of a meeting with our lead investor. After reviewing our progress for the last few months, something wasn’t right. We were trying to build a way to help mobile developers better market their apps so they wouldn’t disappear in the App Store but [...]
Email Experience Council Blog
December 04, 2013
On Thursday November 28th 2013, the Treasury Board of Canada President (and champion of CASL) Tony Clement approved Industry Canada regulations in their final form. Today, December 4, 2013, the Minister of Industry the Right Honourable James Moore announced CASL will come into force on July 1, 2014. That’s right folks, six (6) month from now. After almost ten (10) years of work, Canada has finally put into place an anti-spam law which continues their long-standing Canadian tradition of having opt-in consent. Most online marketers doing business in Canada today are already familiar with their “Personal Information Protection and Electronic Documents Act” (PIPEDA) which is their privacy