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EMAIL

  • The Integrated Email

    Cyndie Shaffstall

    Client Maturity

    Cyndie Shaffstall | October 06, 2014

    As an agency, or even a marketing department, you must work with clients of every possible ilk. Oh sure, your client might be your company's CEO or it might be the marketing director of a third-party company, but when you provide marketing services, you're nearly always reporting to someone else. So what happens when that client doesn't have the maturity required to participate at a high level in discussions and project development?

  • Deliverability.com

    Return Path Buys Deliverability.com

    May 06, 2014

    I’m delighted to welcome the deliverability.com community to Return Path. We were excited for a chance to acquire deliverability.com because its content, contributors, and readers have played an influential role in raising awareness and advancing education about email delivery issues, practices, and policy—topics we’ve cared deeply about for more than a decade. Apart from being able to contribute more [...]

  • Email Experience Council Blog

    Back to the Basics

    May 05, 2014

    We spend countless hours thinking of the marketing messages that will help boost the bottom line.  However, how often do we get so caught up that we forget to incorporate the basics?   At the core, marketing messages need to contain three main elements: the right people, the right message and at the right time.  How many of us fall victim to not segmenting out messages at a granular enough level? First make sure you segment your audience. There are a number of different ways to slice your audience, here are a few: Segment out people who have diverse interests as shown