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EMAIL

  • Email Experience Council Blog

    Just How Engaging are Birthday Emails?

    April 30, 2013

      By Joanna Roberts Account Manager, Client Services Return Path   I recently celebrated my birthday and received a few nicely crafted birthday emails from retailers that I have a relationship with. We’ve all heard before that birthday emails typically generate better response rates than normal email newsletters and promotions, but I wanted to see for myself if that was true.  I know I opened and interacted with each of these emails, but did others? To answer this question, I used data found in Return Path’s subscriber engagement and competitive analysis tool, Inbox Insight.   Using Inbox Insight, I was

  • The Integrated Email

    Debra Ellis

    What Is the Best Day to Send Emails?

    Debra Ellis | May 13, 2013

    Somewhere, in the world just on the other side of the rainbow, there is a magical day for sending emails. The messages sent to customers and prospects on that day get more responses and generate more revenue than any other email. There is only one problem for marketers—catching a leprechaun is easier than identifying that day

  • The Whole Magilla

    Ken Magill

    What Marketers Can Learn From Maine's Political Email Idiocy

    Ken Magill | February 24, 2012

    It finally happened. Politicians' idiotic email practices had a measurable negative effect. "Maine Republican Party chairman Charlie Webster has admitted that the state party made numerous clerical errors in counting the state's caucus results—even omitting some votes because emails reporting tallies 'went to spam' in an email account." Ha ha, especially if you're a Democrat, right? Well, the same thing is happening to you.

  • Deliverability.com

    Why Low Bounce and Complaint Metrics is Not Enough

    May 20, 2013

    Much like judging a book by its cover, you can’t judge an email campaign solely by metrics like bounces and complaints alone. While working for an Email Service Provider (ESP), we’ve seen a vast array of senders have email campaigns where bounces and complaints were routinely low, but over time, email consistently landed in the spam folder. [...]