The Integrated Email
Cyndie Shaffstall | April 07, 2014
For many of us, choosing the from name is a simple task. We send it from the person to whom we want the recipient to respond or connect, but hold on ... did you test that?
April 05, 2014
The odds are stacked against small business owners from the get-go. In most cases, you have to work twice has hard with half the staff just to equal the same output as some competitors with more resources at their disposal.So why not do everything you can to help build your company and brand? Regardless of the [...]
Email Experience Council Blog
March 31, 2014
Marketers have used storytelling to take traditional and digital campaigns from something ordinary into something extraordinary. However, how much thought have you given to weaving storytelling into your email campaigns? Email marketers can use storytelling to integrate a cohesive brand message that ties in the emotion of the brand and relates with the email recipient. Now with rich customer and prospective customer data, marketers can use this data to speak to its email recipients like never before. Think about the relevance and what you know about your customers from their click behavior in an email, open times, purchase behavior and more. Carefully slicing the data and