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Today on Target Marketing

MOBILE

  • Think Mobility

    Greg Hickman

    ‘I Can't Because, I Need ... ’

    Greg Hickman | October 07, 2013

    Does this sound like you? Have you ever set up a goal, but then realized (either quickly or too late) that it wasn't possible due to some other dependency? This dependency could be outdated technology, lack of the "right" resource or an immovable deliverable date. Well, this is just reality.

  • Mobile Marketing Watch

    Goodbye CTR: That Metric Doesn’t Cut It for Mobile Ad Measurement

    October 24, 2014

    Once upon a time, the Click-Through-Rate (CTR) was the holy grail of engagement metrics. Not now. “Marketers only using clickthrough rates (CTRs) to measure mobile ad performance may need to take a step back and re-evaluate, based on a September 2014 report by xAd, Nielsen, and Placed,” explains a recent eMarketer report. “According to the […]

  • Jeff Hasen

    Notes From A Mobilized Marketer - 6 Clicks To Make A Reservation? See Ya

    August 02, 2014

    More than half of the higher-end hotels require 6 clicks or more for consumers to make reservation via the mobile web, according to digital think tank L2. I would be gone after 3 and never return. You?Only 3% of retailers today that have technology that can identify customers when they walk in the door, according to Boston Retail Partners. But 75% say that they plan to implement this technology within the next five years.31% of advertisers put 21%+ of 2013 budgets to mobile, Nielsen reported.I saw a tweet about USB thumb drives. Talk about something indispensable then, not needed now.

  • Mobile-First Marketing

    Greg Hoy

    Mobile Advertising Isn't Just for Big Brands Anymore

    Greg Hoy | October 20, 2014

    The increasing use of mobile devices, mobile Web, multiple advertising platforms and the advancement of network technologies creates new opportunities in the advertising market. But the reality is mobile advertising is still new to many businesses, so it's important to take a strategic approach to these types of mobile initiatives. Below you will find a baseline to help you get started on your new campaign