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Today on Target Marketing


  • Think Mobility

    Greg Hickman

    ‘I Can't Because, I Need ... ’

    Greg Hickman | October 07, 2013

    Does this sound like you? Have you ever set up a goal, but then realized (either quickly or too late) that it wasn't possible due to some other dependency? This dependency could be outdated technology, lack of the "right" resource or an immovable deliverable date. Well, this is just reality.

  • Mobile Marketing Watch

    RadiumOne: Get Ready for Mobile-in-Car Tech, Social Native, and Skyrocketing Mobile Video

    December 17, 2014

    Time does not stand still. And neither does technology. What can we expect in 2015? Everyone knows that mobile is major, but according to RadiumOne, it’ll loom even larger as a market force in 2015. The top trends? Watch for mobile in-car to become an ‘Internet of Things’ player. “A wide range of brands can […]

  • Jeff Hasen

    Notes From A Mobilized Marketer - 6 Clicks To Make A Reservation? See Ya

    August 02, 2014

    More than half of the higher-end hotels require 6 clicks or more for consumers to make reservation via the mobile web, according to digital think tank L2. I would be gone after 3 and never return. You?Only 3% of retailers today that have technology that can identify customers when they walk in the door, according to Boston Retail Partners. But 75% say that they plan to implement this technology within the next five years.31% of advertisers put 21%+ of 2013 budgets to mobile, Nielsen reported.I saw a tweet about USB thumb drives. Talk about something indispensable then, not needed now.

  • Mobile-First Marketing

    Greg Hoy

    Cross-Device Is the Cornerstone of Your Marketing Plan

    Greg Hoy | December 17, 2014

    As smartphones and tablets evolve, the bright lines that previously separated digital, print, TV, mobile and PC are now beginning to fade away. Advertising, now more than ever, needs to be wherever and whenever the consumer wants it be, and "mobile" is not so much a device-type as it is a behavior or state of mind