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Today on Target Marketing

MOBILE

  • Think Mobility

    Greg Hickman

    ā€˜I Can't Because, I Need ... ā€™

    Greg Hickman | October 07, 2013

    Does this sound like you? Have you ever set up a goal, but then realized (either quickly or too late) that it wasn't possible due to some other dependency? This dependency could be outdated technology, lack of the "right" resource or an immovable deliverable date. Well, this is just reality.

  • Mobile Marketing Watch

    Smartphone Couponers Most Likely to Redeem Offers In-Store

    August 27, 2014

    Coupons and offers downloaded to smartphones are all the rage. According to a June, 2014 research report by Forrester Consulting for RetailMeNot.com, increasing numbers of smartphone users chose to avoid paper and use the coupons on their phones. But you’re still going to see these folks in the store. “More than one-quarter of US digital […]

  • Jeff Hasen

    Notes From A Mobilized Marketer - 6 Clicks To Make A Reservation? See Ya

    August 02, 2014

    More than half of the higher-end hotels require 6 clicks or more for consumers to make reservation via the mobile web, according to digital think tank L2. I would be gone after 3 and never return. You?Only 3% of retailers today that have technology that can identify customers when they walk in the door, according to Boston Retail Partners. But 75% say that they plan to implement this technology within the next five years.31% of advertisers put 21%+ of 2013 budgets to mobile, Nielsen reported.I saw a tweet about USB thumb drives. Talk about something indispensable then, not needed now.

  • Mobile-First Marketing

    Greg Hoy

    Why Contextual Advertising Is Still Hard

    Greg Hoy | August 27, 2014

    Contextualized advertising is serving the right message to the right person at the right time. Standing in the way of that goal are several hurdles. Among them: user personalization, segmentation and a deluge of data