Greg Hickman | October 07, 2013
Does this sound like you? Have you ever set up a goal, but then realized (either quickly or too late) that it wasn't possible due to some other dependency? This dependency could be outdated technology, lack of the "right" resource or an immovable deliverable date. Well, this is just reality.
Mobile Marketing Watch
January 15, 2015
What’s the skinny on email marketing in the mother country? Interestingly, December research from email intelligence company Return Path indicates that mobile is having a deleterious effect on consumer emailing habits. “(The research) found that the percentage share of email opens in the country across mobile, desktop and webmail platforms was heavily weighted in favor […]
August 02, 2014
More than half of the higher-end hotels require 6 clicks or more for consumers to make reservation via the mobile web, according to digital think tank L2. I would be gone after 3 and never return. You?Only 3% of retailers today that have technology that can identify customers when they walk in the door, according to Boston Retail Partners. But 75% say that they plan to implement this technology within the next five years.31% of advertisers put 21%+ of 2013 budgets to mobile, Nielsen reported.I saw a tweet about USB thumb drives. Talk about something indispensable then, not needed now.
Greg Hoy | January 14, 2015
I don't have to tell you that we are living in a mobile-first world that continues to drive brands to explore new ways to engage consumers. This ever-changing mobile landscape requires marketers to determine the best ways to connect with their mobile consumers with interactions that will resonate across varying screen sizes.