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Today on Target Marketing

MOBILE

  • Mobile Marketing Watch

    Time Will Tell: Is Apple Watch Coming to the Enterprise?

    April 08, 2015

    It’s happened in the enterprise before. And it will probably happen again. In recent years, Apple’s iPhones and iPads have replaced traditional BlackBerry devices and other traditional computing gadgets in multiple businesses large and small. So could Apple’s next big product launch — Apple Watch — similarly infiltrate the enterprise? According to a new job […]

  • Jeff Hasen

    Notes From A Mobilized Marketer - 6 Clicks To Make A Reservation? See Ya

    August 02, 2014

    More than half of the higher-end hotels require 6 clicks or more for consumers to make reservation via the mobile web, according to digital think tank L2. I would be gone after 3 and never return. You?Only 3% of retailers today that have technology that can identify customers when they walk in the door, according to Boston Retail Partners. But 75% say that they plan to implement this technology within the next five years.31% of advertisers put 21%+ of 2013 budgets to mobile, Nielsen reported.I saw a tweet about USB thumb drives. Talk about something indispensable then, not needed now.

  • Mobile-First Marketing

    Greg Hoy

    5 Mobile Marketing Trends You Can't Ignore in 2015

    Greg Hoy | January 14, 2015

    I don't have to tell you that we are living in a mobile-first world that continues to drive brands to explore new ways to engage consumers. This ever-changing mobile landscape requires marketers to determine the best ways to connect with their mobile consumers with interactions that will resonate across varying screen sizes.