Jeanette McMurty | April 16, 2015
Since the beginning of time to this very moment, we humans have been driven by purpose. Consciously and unconsciously, we seek meaning in our lives and the need to actively make a difference and leave a personal legacy of good when we move on from this existence. Jung addresses this in his Individuation process and so, too, do modern and past psychologists and researchers of human behavior drivers.
Stephanie Miller | April 07, 2015
No one in business ever profited by change for change's sake. However, no one ever stayed in business long without responding to market changes and evolving customer demand. We live in a world of change. The methods, strategies and ideas that resonated in the past just don't work well enough any longer. We are pushed by market and business forces on all sides to adapt our marketing to a new era. Which means that the entire marketing organization needs to respond and adapt to a new way of interacting with our important audiences.
Gary Hennerberg | April 15, 2015
When your copy stimulates awe, your customer should experience a physiological reaction like goosebumps or chills. A physical reaction comes from stimulation of the mind. And the positive emotion of awe is more likely to move a person to action. Direct marketers and copywriters have the opportunity to create these physical sensations with awe-inspiring copy
Get Elastic E-commerce
April 09, 2015
It’s Partner Thursday! Today’s post is contributed by ICF Interactive, a full-service interactive marketing agency that guides brands through informed strategy, inspired design, and technical know-how. Apple’s widely successful, trademarked, and oft-quoted “There’s an App for That” campaign spoke well to mobile device users and technophiles of early 2009, seemingly creating an app-happy culture: we […]
Oneupweb Digital Marketing Blog
April 08, 2015
People are starting to get antsy; shuffling around trying to finish what they’re working on—and then it’s 3:15pm on the dot and it’s a mad dash to the Ping-Pong table. What you say? A mad dash to the Ping-Pong table? Yes, it’s true—there are a group of us that play every single day from 3:15...Read More > The post Why Ping-Pong is our Agency Sport appeared first on Oneupweb.
Here's What Counts
Chuck McLeester | April 23, 2015
My live Target Marketing Group Webinar yesterday, "How to Tell if Your Marketing Works," deals with my favorite topic: measuring the results of direct marketing beyond traditional response rate metrics. Direct Marketers are their own worst enemy when it comes to measurement. They often don't know what's working and what's not, because their real ROI is hidden inside their data.
Wendy Montes de Oca | December 16, 2014
I've heard many gurus, marketers and publishers brag about their social media followers. They'll say things like, "Isn't it great … I've got 10,000 fans on Facebook" or "I have more than 15,000 followers on Twitter." Then I'll ask them how many free e-newsletter subscribers they have. And they'll reply, "I haven't had time to build a list yet. I don't have an e-newsletter."