Gary Hennerberg | March 05, 2014
Programmatic marketing is tailor made for direct marketers. Why? Because direct marketers know the identity of our customers and opt-in prospects and that data can be matched with browser IDs. Matched customer data takes online advertising beyond retargeting. After clearing away the techno-speak, what you discover about programmatic marketing, or real-time bidding (RTB), is a hidden opportunity for direct marketers. With a 35 percent growth rate projected in the next three years, programmatic marketing is an online opportunity every direct marketer
Get Elastic E-commerce
March 07, 2014
“We have enough Facebook likes” — said no marketer ever. KISSmetrics has compiled some stats that show what the data reveals about what gets the most Like love on the world’s biggest social network (via SmartInsights). Click to enlarge infographic Keep in mind — this data is “averaged” and dates back to 2011. Social habits [...]
Oneupweb Digital Marketing Blog
March 07, 2014
Innovate. It’s the process of finding better solutions to meet new requirements, make existing solutions better, and generally improve the status quo. It’s a word we hear all too often in business. We all know how important innovation is, but do we know what it means to be truly innovative? Innovation is a broad topic […]The post Innovation: A Lesson from Rambo Herzog, Inventor of the Climbing Carabiner appeared first on Oneupweb.