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ONLINE MARKETING

  • Reinventing Direct

    Gary Hennerberg

    5 Copy Approaches to Influence Gut Reaction

    Gary Hennerberg | October 15, 2014

    Call it a gut reaction, but oftentimes our prospects and customers make decisions and respond based on intuition, a hunch, or professional judgment. In direct response, we want quick action. We know if the prospect drifts away from our message we'll lose them, usually forever. So while the logic and quantification of your sales story may be overwhelmingly in your favor, it can be intuition that turns the prospect away because
     

  • Get Elastic E-commerce

    Men vs Women: How They Shop Online [Infographic]

    October 10, 2014

    Contextual commerce is all about delivering a more relevant experience based on what you know about a visitor. New vs returning visits, geolocation, past browse and purchase history, device type and referring source are useful pieces of context. And if you can identify gender, this may also influence the contextual experience. The folks at Minewhat […]

  • Oneupweb Digital Marketing Blog

    Content Calendars: Why You Need One

    October 06, 2014

    You’ve probably heard of content calendars before, and you have a sense that they’re a good thing to have around. But before we get into the merits of building and maintaining one, let’s take a step back and look at what they are. What Is a Content Calendar? A content calendar is a detailed, scheduled […] The post Content Calendars: Why You Need One appeared first on Oneupweb.

  • Here's What Counts

    Chuck McLeester

    Planning ROI? Turn the Funnel Upside-Down

    Chuck McLeester | August 26, 2014

    Many marketers use a funnel to illustrate the progression from prospect to buyer because the narrowing graphic neatly shows the narrowing segments of the sales progression. Most construct the funnel by starting at the top and working their down chronologically through the sales cycle.  They apply projected percentages to each stage, funnel down to a number of buyers, calculate revenue based on average sale, and determine ROI based on promotion costs.

  • Muscle Marketing

    Wendy Montes de Oca

    A Few of My Thoughts on SEO

    Wendy Montes de Oca | October 21, 2014

    This is going to be a short post. First, a caveat: No one SEO tactic is the end-all be-all, in and of itself. It is part of a bigger picture using other SEO tactics. So, emphasizing keywords alone will be useless. Several SEO tactics need to be part of your overall SEO plan. Second, I'd like to clarify that there are different points of view on this. However, many webmasters still believe certain tactics—such as alt tags/attributes and keyword emphasis, such as bold, underline, italics—although they aren't critical to overall SEO, certainly don't hurt efforts.