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interest to direct marketers and other marketing professionals. Bloggers from the Target Marketing website are featured, supplemented by links to third-party blogs.

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Today on Target Marketing

ONLINE MARKETING

  • IMM-Possible ROI

    Stephanie Miller

    Mastering the Complexities of Multichannel Digital Marketing

    Stephanie Miller | December 02, 2014

    Integration is like the Holy Grail of marketing. Connecting the dots at the customer level, across channels, devices and owned and non-owned properties is hard, but not impossible. Multichannel marketers must commit to meeting the customer along a matrixed journey. In a session I led at DMA2014 in San Diego last month, we discussed the types of lifecycle marketing, automation and buyer-centric programs that are most effective for drawing marketers out of silos and into a collaborative multichannel approach.

  • Reinventing Direct

    Gary Hennerberg

    5 Numeric Speed Bumps to Higher Conversion

    Gary Hennerberg | December 10, 2014

    Ah, the holiday season. Your prospects are moving fast these days in an always-on world, with all the trimmings of distractions and stress. Fast thinking normally trumps slow thinking, yet sometimes you need to slow down thinking long enough to convert your prospect into a paying customer. Your most challenging task during these last days before the holidays may be

  • Get Elastic E-commerce

    Ecommerce Trend: Keep Your Eyes on Visual Search

    December 17, 2014

    Visual search technology is one of the most exciting trends in ecommerce. Though the tech isn’t new (Zappos had this feature in 2009 and Google bought Like.com in 2010), it’s finding new life in ecommerce websites and mobile apps, with retail heavyweights Macy’s and Neiman Marcus launching visual search apps for mobile this month. Why […]

  • Oneupweb Digital Marketing Blog

    But You Don’t Have to Take My Word For It: Writing to Your Audience

    December 17, 2014

    Growing up, one of my favorite shows was Reading Rainbow. I watched it enough that the theme song still gets stuck in my head from time to time (“Take a look, it’s in a book…Reading Rainbow”; you’re welcome, dear Reader). Every episode, LaVar Burton would leave the viewer with Book Reviews. He’d always introduce the […] The post But You Don’t Have to Take My Word For It: Writing to Your Audience appeared first on Oneupweb.

  • Here's What Counts

    Chuck McLeester

    How Do You Spell ROI?

    Chuck McLeester | November 20, 2014

    Return on Investment: Everybody's talking about ROI, but not everyone agrees on what it is. Given the various ways that I've heard marketers bandy about the term ROI, I wonder how many of them really understand the concept, and how many just use the term as a buzzword. There's certainly a disconnect between the way many marketers use of the term and the traditional definition embraced by CEOs and CFOs.

  • Muscle Marketing

    Wendy Montes de Oca

    Converting Your Social Media Triple-Fs: Friends, Followers and Fans

    Wendy Montes de Oca | December 16, 2014

    I've heard many gurus, marketers and publishers brag about their social media followers. They'll say things like, "Isn't it great … I've got 10,000 fans on Facebook" or "I have more than 15,000 followers on Twitter." Then I'll ask them how many free e-newsletter subscribers they have. And they'll reply, "I haven't had time to build a list yet. I don't have an e-newsletter."