Gary Hennerberg | July 22, 2014
There is growing scientific evidence of how the brain processes color and how color impacts our feelings and how we respond. Over the years, some direct marketers have wondered about color's contribution to the overall success of direct mail. However, color usually isn't high on the list of test priorities. But you don't have to go with your gut, considering what research
Get Elastic E-commerce
July 14, 2014
Required for effective personalization is knowing thy visitor. You can infer intent by referral campaigns and keywords, on-site searches, site navigation, wishlist activity and cart contents. Or segment customers based on profile information, device type, geolocation, new vs. returning visitor status, or past behavior. You can use the “wisdom of the crowds” to predict what […]
Oneupweb Digital Marketing Blog
July 16, 2014
This blog post is about me but it is not about me. It is about me appealing to you—the proverbial you, Dear Reader. This blog post is about writing. And it is about bugs. Just write something. There are bugs on my window. My window overlooks Grand Traverse’s West Bay and it is covered with […] The post Just Write Something (It’s Not About You) (Wait, Yes It Is, Kind Of) appeared first on Oneupweb.
Here's What Counts
Chuck McLeester | July 02, 2014
In her book, "Mindset: The New Psychology of Success," Stanford University Professor Carol Dweck purports that people possess one of two mindsets: the fixed mindset or the growth mindset. Fixed mindset people are "always trying to prove themselves and they're supersensitive about being wrong or making mistakes." They fear failure. They feel that they are always being judged. Fixed mindset people feel that they have fixed traits and talents, and that they're never going to get any better. For them, success is about proving they're smart or talented. Validating themselves.
Wendy Montes de Oca | July 01, 2014
OK, I know what you're thinking … viable leads typically don't come from sweepstakes and contests. And when not done correctly, that's exactly right. However, just as any online direct response tactic, this one is no different. Over the years, sweepstakes marketing has become refined through testing and targeting. And since the boom in social media, sweepstakes are more popular than ever. But before you embark on this tactic, there are a few core concepts to know—as well as best practices.