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  • Reinventing Direct

    Gary Hennerberg

    5 Proven Ways to Create a Blockbuster Unique Selling Proposition

    Gary Hennerberg | October 01, 2014

    You've heard of USP. A strong Unique Selling Proposition can produce more sales because it works to engrain new long-term memory. A proven way to differentiate yourself from your competitors is through repositioning your copy and design. If you haven't examined your USP lately, there's a good chance you're not leveraging your unique strengths as strategically as you could. Here are five proven ideas to help you refine your USP and create a blockbuste

  • Get Elastic E-commerce

    How Betabrand Nails Product Page Storytelling (And So Can You)

    September 25, 2014

    Forbes recently ran an article Storytelling: A Brave New World Of Commerce, highlighting the benefits of storytelling for online retailers and brands selling direct, and the reasons why most fail to leverage it. In today’s marketplace, consumers are increasingly comfortable with multi-channel engagement. For example, an initial product or service introduction may come in an […]

  • Oneupweb Digital Marketing Blog

    17 Most Popular Apps From the Leaders in Digital Marketing

    September 16, 2014

    Yesterday Ad Age announced its list of the top digital marketers of 2014. Working for brands like Dove, GE, Wendy’s and Coca-Cola, these 18 marketers are on the cutting edge of creativity and technology. My favorite nugget from this list wasn’t the big campaigns or the creative process, but the technology that links us all […] The post 17 Most Popular Apps From the Leaders in Digital Marketing appeared first on Oneupweb.

  • Here's What Counts

    Chuck McLeester

    Planning ROI? Turn the Funnel Upside-Down

    Chuck McLeester | August 26, 2014

    Many marketers use a funnel to illustrate the progression from prospect to buyer because the narrowing graphic neatly shows the narrowing segments of the sales progression. Most construct the funnel by starting at the top and working their down chronologically through the sales cycle.  They apply projected percentages to each stage, funnel down to a number of buyers, calculate revenue based on average sale, and determine ROI based on promotion costs.

  • Muscle Marketing

    Wendy Montes de Oca

    Penguin 3.0 Is Coming and It’s Time to Clean House

    Wendy Montes de Oca | August 28, 2014

    Anyone who's involved in Internet marketing can tell you that Penguin is more than a cute little seabird that lives in Antarctica. The Penguin 2.0 algorithm was released by Google in October 2013 and basically penalized websites for having unnatural, irrelevant, low-quality, spammy backlinks. Those that may come from link farms or sites that pay for backlinks.