Marketing’s Best Blogs is a compilation of posts on topics of
interest to direct marketers and other marketing professionals. Bloggers from the Target Marketing website are featured, supplemented by links to third-party blogs.

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ONLINE MARKETING

  • Reinventing Direct

    Gary Hennerberg

    10 Storytelling-in-Content Marketing Lessons Learned

    Gary Hennerberg | August 20, 2014

    Storytelling lifts content marketing into more powerful messaging. Today we share 10 lessons learned as a result of a content marketing series. This campaign was designed to energize volunteers and a base of followers, build a larger base of supporters and strengthen a brand with the long-term goal of monetization through product and

  • Get Elastic E-commerce

    13 xkcd Comics for Ecommerce Professionals

    August 25, 2014

    Get Elastic is on vacation this week, so in lieu of articles, enjoy this collection of xkcd comics that poke a little fun at our industry. (Click comics to view their original posts) Understanding star reviews Online package tracking Download our app! Mobile marketing Marketing interview Coupon code Home page usability Consumer behavior How to […]

  • Oneupweb Digital Marketing Blog

    Are You Ready For Holiday Success? 5 Tips for Paid Media Success

    August 26, 2014

    With the 2014 holiday shopping season quickly approaching, you MUST ensure that you have a thorough strategy for your Paid campaigns. Now is the time to meet with your project managers to discuss the specifics of your upcoming campaigns. Online shopping continues to break previous year records for Black Friday, Thanksgiving and Christmas. Here are […] The post Are You Ready For Holiday Success? 5 Tips for Paid Media Success appeared first on Oneupweb.

  • Here's What Counts

    Chuck McLeester

    Planning ROI? Turn the Funnel Upside-Down

    Chuck McLeester | August 26, 2014

    Many marketers use a funnel to illustrate the progression from prospect to buyer because the narrowing graphic neatly shows the narrowing segments of the sales progression. Most construct the funnel by starting at the top and working their down chronologically through the sales cycle.  They apply projected percentages to each stage, funnel down to a number of buyers, calculate revenue based on average sale, and determine ROI based on promotion costs.

  • Muscle Marketing

    Wendy Montes de Oca

    Penguin 3.0 Is Coming and It’s Time to Clean House

    Wendy Montes de Oca | August 28, 2014

    Anyone who's involved in Internet marketing can tell you that Penguin is more than a cute little seabird that lives in Antarctica. The Penguin 2.0 algorithm was released by Google in October 2013 and basically penalized websites for having unnatural, irrelevant, low-quality, spammy backlinks. Those that may come from link farms or sites that pay for backlinks.