Jeanette McMurtry | March 17, 2015
Even with the most finicky of customers in an increasingly chaotic and complicated world, lifetime value and brand loyalty can still be achieved. But not how you might think. It's not the loyalty programs, frequent purchaser points (only 35 percent enrolled redeem these, per Forrester Research), and free gifts that stack up the purchase orders for a given customer. And it's not the great service that can be matched by your competitors, either. It's something much deeper. The same something that keeps the church pews warm, tithing coffers full and baptismal fonts busy.
Stephanie Miller | March 10, 2015
The digitization of our culture and marketplace has made it even more important for marketers to be customer advocates. Every bit of content we create, every retargeting campaign we develop and every customer journey we attempt to map … all this must be tied to superior and engaging customer experiences. It's the only reason marketing exists.
Gary Hennerberg | March 18, 2015
So you've created your campaign and attended to all the details of identifying your audience, created your offer, and toiled for hours and hours, honing copywriting and design. But in the end, the tipping point for your success likely stems from the degree to which you emotionally persuade an individual to take action.
Get Elastic E-commerce
March 13, 2015
This week’s infographic feature hails from Monetate, presenting the business case for personalization. Tweetables 75% of US consumers like it when brands send them personalized messages & offers Tweet this 73% of US consumers like to buy from brands that personalize their experience Tweet this Businesses focused on customer experience outperform the S&P500 by an […]
Oneupweb Digital Marketing Blog
March 14, 2015
Name: Dave Waeltz Position: Account Manager What’s your average day like at Oneupweb? I’m new here, but so far I have dedicated my days to on-boarding and learning about my new clients. As an account manager, my day is so varied – communicating with clients, reviewing daily or weekly campaign results, anything at all I...Read More > The post Introducing the Ringer from the City, Dave “Hotdog” Waeltz appeared first on Oneupweb.
Here's What Counts
Chuck McLeester | March 26, 2015
Here's what's easy: Measuring the effect of individual engagements like Web page views, email opens, paid and organic search clicks, call center interactions, Facebook likes, Twitter follows, tweets, retweets, referrals, etc. Here's what's hard: Understanding the combined effect of your promotions across all those channels. Many marketers turn to online attribution methods to assign credit for all or part of an individual order across multiple online channels. es as the independent variables.
Wendy Montes de Oca | December 16, 2014
I've heard many gurus, marketers and publishers brag about their social media followers. They'll say things like, "Isn't it great … I've got 10,000 fans on Facebook" or "I have more than 15,000 followers on Twitter." Then I'll ask them how many free e-newsletter subscribers they have. And they'll reply, "I haven't had time to build a list yet. I don't have an e-newsletter."