Marketing’s Best Blogs is a compilation of posts on topics of
interest to direct marketers and other marketing professionals. Bloggers from the Target Marketing website are featured, supplemented by links to third-party blogs.

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Today on Target Marketing

ONLINE MARKETING

  • Psychology-Based Marketing

    Jeanette McMurtry

    The Purpose-Driven Brand

    Jeanette McMurty | April 16, 2015

    Since the beginning of time to this very moment, we humans have been driven by purpose. Consciously and unconsciously, we seek meaning in our lives and the need to actively make a difference and leave a personal legacy of good when we move on from this existence. Jung addresses this in his Individuation process and so, too, do modern and past psychologists and researchers of human behavior drivers.

  • IMM-Possible ROI

    Stephanie Miller

    An Inside-Out View of the Customer Funnel

    Stephanie Miller | April 07, 2015

    No one in business ever profited by change for change's sake. However, no one ever stayed in business long without responding to market changes and evolving customer demand. We live in a world of change. The methods, strategies and ideas that resonated in the past just don't work well enough any longer. We are pushed by market and business forces on all sides to adapt our marketing to a new era. Which means that the entire marketing organization needs to respond and adapt to a new way of interacting with our important audiences.

  • Reinventing Direct

    Gary Hennerberg

    Emoji: Digital Shorthand for Direct Marketers

    Gary Hennerberg | April 29, 2015

    Our culture is gravitating to visual displays of shorthand, and we're relying less and less on words. For certain age groups and demographics, it appears that words and text is becoming out of date. Why? Emojis. You've seen them. But you may not have considered how you can leverage them in direct marketing. Here's an emoji primer along with six ideas you can use for more visual emotion.

  • Get Elastic E-commerce

    Financial Services: CX as a Strategic Priority

    April 30, 2015

    When it comes to digital strategy, customer experience is top-of-mind in the Financial Services and Insurance (FSI) industry. Research by Econsultancy and Adobe reports 33% of FSI marketers believe customer experience is the single biggest opportunity for 2015, with only 12% citing personalization, and 8% mobile. Forrester’s Q3 2014 Global Financial Services Architecture Online Survey […]

  • Oneupweb Digital Marketing Blog

    Friday Content Roundup: HoloLens, Plastique and More

    May 01, 2015

    Bringing together some of the fun/cool/interesting/weird stuff we found on the Internet this week. Wait—is it seriously Friday already? What the hell happened this week? We’ve been busy around the office and that’s awesome. In the mix of that busyness, a few things circulated around the office and became topics of email and lunchroom conversation....Read More > The post Friday Content Roundup: HoloLens, Plastique and More appeared first on Oneupweb.

  • Here's What Counts

    Chuck McLeester

    How to Tell If Your Marketing Works

    Chuck McLeester | April 23, 2015

    My live Target Marketing Group Webinar yesterday, "How to Tell if Your Marketing Works," deals with my favorite topic: measuring the results of direct marketing beyond traditional response rate metrics. Direct Marketers are their own worst enemy when it comes to measurement. They often don't know what's working and what's not, because their real ROI is hidden inside their data.

  • Muscle Marketing

    Wendy Montes de Oca

    Converting Your Social Media Triple-Fs: Friends, Followers and Fans

    Wendy Montes de Oca | December 16, 2014

    I've heard many gurus, marketers and publishers brag about their social media followers. They'll say things like, "Isn't it great … I've got 10,000 fans on Facebook" or "I have more than 15,000 followers on Twitter." Then I'll ask them how many free e-newsletter subscribers they have. And they'll reply, "I haven't had time to build a list yet. I don't have an e-newsletter."