Gary Hennerberg | July 22, 2014
There is growing scientific evidence of how the brain processes color and how color impacts our feelings and how we respond. Over the years, some direct marketers have wondered about color's contribution to the overall success of direct mail. However, color usually isn't high on the list of test priorities. But you don't have to go with your gut, considering what research
Get Elastic E-commerce
July 28, 2014
In 2016, the CMO is expected to spend more on technology than the CIO, thanks to consumer demand for always-on immersive, personalized experiences and media across a variety of devices. In Insights 2014: Connecting Technology and Story in an Always-On World SapientNitro cites the Big 5 critical technologies that brands and marketers must need to […]
Oneupweb Digital Marketing Blog
July 29, 2014
Whenever someone mentions a GIF (pronounced “Jiff,” like the peanut butter), you probably think about a short, funny clip, often featuring a cute animal or a little bit of schadenfreude. You know, something like this: They’re not all that way. GIFs can be useful for marketers, too. Given their popularity (thanks, social media!) and […] The post 3 Ways You Can Use Animated GIFs in Your Digital Marketing appeared first on Oneupweb.
Here's What Counts
Chuck McLeester | July 02, 2014
In her book, "Mindset: The New Psychology of Success," Stanford University Professor Carol Dweck purports that people possess one of two mindsets: the fixed mindset or the growth mindset. Fixed mindset people are "always trying to prove themselves and they're supersensitive about being wrong or making mistakes." They fear failure. They feel that they are always being judged. Fixed mindset people feel that they have fixed traits and talents, and that they're never going to get any better. For them, success is about proving they're smart or talented. Validating themselves.
Wendy Montes de Oca | July 29, 2014
Pay per click (PPC), particularly Google AdWords, is a marketing channel that can produce profitable results for your business, whether your goal is lead generation or sales. I have been managing PPC for businesses, as an in-house marketing leader as well as marketing consultant, for over a decade now. Though the years, I have noticed many secrets to success that I wanted to share—especially with business owners and marketers that haven't tried PPC yet.