Marketing’s Best Blogs is a compilation of posts on topics of
interest to direct marketers and other marketing professionals. Bloggers from the Target Marketing website are featured, supplemented by links to third-party blogs.

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ONLINE MARKETING

  • Reinventing Direct

    Gary Hennerberg

    Copywriting for the Left Brain/Right Brain

    | September 17, 2014

    Writing copy for how the left brain and right brain processes information can make all the difference in your sales outcome. The left brain is customarily considered the area where people process information logically. The right brain is considered to be more creative. But when writing direct marketing copy, you must appeal to both hemispheres. After all the effort to get attention and deliver your message, ultimately it's in the closing where you

  • Get Elastic E-commerce

    Storytelling Through the Category Page

    September 17, 2014

    When you think of storytelling in an online store, what comes to mind? Product page copy? Embedded video? Blogs? Look-books? Certainly not on the utilitarian category page… But I found a fantastic example of storytelling right in the category results page on Burton.com, under its 13 Things feature. The page features several collections of “13 […]

  • Oneupweb Digital Marketing Blog

    17 Most Popular Apps From the Leaders in Digital Marketing

    September 16, 2014

    Yesterday Ad Age announced its list of the top digital marketers of 2014. Working for brands like Dove, GE, Wendy’s and Coca-Cola, these 18 marketers are on the cutting edge of creativity and technology. My favorite nugget from this list wasn’t the big campaigns or the creative process, but the technology that links us all […] The post 17 Most Popular Apps From the Leaders in Digital Marketing appeared first on Oneupweb.

  • Here's What Counts

    Chuck McLeester

    Planning ROI? Turn the Funnel Upside-Down

    Chuck McLeester | August 26, 2014

    Many marketers use a funnel to illustrate the progression from prospect to buyer because the narrowing graphic neatly shows the narrowing segments of the sales progression. Most construct the funnel by starting at the top and working their down chronologically through the sales cycle.  They apply projected percentages to each stage, funnel down to a number of buyers, calculate revenue based on average sale, and determine ROI based on promotion costs.

  • Muscle Marketing

    Wendy Montes de Oca

    Penguin 3.0 Is Coming and It’s Time to Clean House

    Wendy Montes de Oca | August 28, 2014

    Anyone who's involved in Internet marketing can tell you that Penguin is more than a cute little seabird that lives in Antarctica. The Penguin 2.0 algorithm was released by Google in October 2013 and basically penalized websites for having unnatural, irrelevant, low-quality, spammy backlinks. Those that may come from link farms or sites that pay for backlinks.