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  • Reinventing Direct

    Gary Hennerberg

    5 Tips to Sell Media Multitaskers

    Gary Hennerberg | October 29, 2014

    How many gadgets do you juggle simultaneously? Assuming you're like most people, you're on your laptop/tablet, smartphone and other media devices checking email, texts and social media at the same time. And so are your prospects. Their mind (and your mind) is multitasking a lot. But here's scary news: You could be shrinking important structures in your brain. So are your prospective customers. And this is going to impact...

  • Get Elastic E-commerce

    Optimizing Email Through The Customer Journey [Infographic]

    October 24, 2014

    This week’s infographic looks at email marketing optimization, courtesy of Easy SMTP. Click to enlarge infographic Tweetable stats Including an offer in email can double revenue per click Tweet this Vague subject lines reduce email open rates by 80% Tweet this Sending a series of email can lift conversion by 40% over sending single messages […]

  • Oneupweb Digital Marketing Blog

    3 Lessons from the Ouija SnapChat Ad

    October 20, 2014

    SnapChat—the application that allows users to send temporary media (videos, images, etc.) to one another—is looking to boost its revenues. Days ago, SnapChat announced advertisements would begin appearing in the “Recent Updates” section for U.S. Snapchatters. The first ad was a movie trailer promoting Universal Studio’s latest horror movie, “Ouija” (watch the ad here, located […] The post 3 Lessons from the Ouija SnapChat Ad appeared first on Oneupweb.

  • Here's What Counts

    Chuck McLeester

    Don’t Get Lost in a Maze of Metrics

    Chuck McLeester | October 23, 2014

    There's a lot of data out there. More than any one marketer needs at any one time. The new frontier in using big data in multichannel marketing is learning what data you need. And that starts with clearly defined marketing objectives. The proliferation of data has caused many marketers to get caught up in minutiae that are not relevant to their objectives. With all the data that's available, it takes discipline to focus only on the metrics that are relevant. Too often the most important metrics like cost per acquisition and customer lifetime value are overlooked while we're looking at

  • Muscle Marketing

    Wendy Montes de Oca

    A Few of My Thoughts on SEO

    Wendy Montes de Oca | October 21, 2014

    This is going to be a short post. First, a caveat: No one SEO tactic is the end-all be-all, in and of itself. It is part of a bigger picture using other SEO tactics. So, emphasizing keywords alone will be useless. Several SEO tactics need to be part of your overall SEO plan. Second, I'd like to clarify that there are different points of view on this. However, many webmasters still believe certain tactics—such as alt tags/attributes and keyword emphasis, such as bold, underline, italics—although they aren't critical to overall SEO, certainly don't hurt efforts.