Stephanie Miller | February 10, 2015
Most marketers do not have a technology problem. In fact, we've crossed the chasm of a few years ago, when technology could not keep up with marketers' vision of customer engagement. Now, we have so much technology, we can't utilize it strategically and we struggle to integrate it.
Gary Hennerberg | February 18, 2015
What do your customers think of when they see your organization name and logo? Your public image is important and should be up-to-date and fresh, especially during times of swift technology, cultural changes, and new generations. Every organization should go through a periodic review of how it is viewed and how it wants to be viewed by customers, donors and prospects.
Get Elastic E-commerce
February 23, 2015
One trend in over the past few years which continues to impact the success of ecommerce and omnichannel companies is the rise of the tech-savvy CMO, as it’s technology that drives digital awareness, experience and action, and it’s technology that measures the impact of marketing strategies and keeps the CMO accountable. And increasingly, CMOs are […]
Oneupweb Digital Marketing Blog
February 24, 2015
Infographics drive brand awareness, audience engagement, cross-web traffic and –ultimately– conversions, but they require thoughtful, strategic planning. Designing attractive infographics that offer important statistics or insights in an attractive format keeps prospects on your website longer, inspires them to share your content and increases the chances that they’ll remember your brand. With the ubiquity of...Read More > The post Infographics: Tested and Proven appeared first on Oneupweb.
Here's What Counts
Chuck McLeester | February 26, 2015
Forgive the borrowed interest, but predictive modeling is to marketers as sex is to schoolboys. They're all talking about it, but few are doing it. And among those who are, fewer are doing it right. In customer relationship marketing (CRM), predictive modeling uses data to predict the likelihood of a customer taking a specific action. It's a three-step process.
Wendy Montes de Oca | December 16, 2014
I've heard many gurus, marketers and publishers brag about their social media followers. They'll say things like, "Isn't it great … I've got 10,000 fans on Facebook" or "I have more than 15,000 followers on Twitter." Then I'll ask them how many free e-newsletter subscribers they have. And they'll reply, "I haven't had time to build a list yet. I don't have an e-newsletter."