Jeanette McMurty | April 16, 2015
Since the beginning of time to this very moment, we humans have been driven by purpose. Consciously and unconsciously, we seek meaning in our lives and the need to actively make a difference and leave a personal legacy of good when we move on from this existence. Jung addresses this in his Individuation process and so, too, do modern and past psychologists and researchers of human behavior drivers.
Stephanie Miller | April 07, 2015
No one in business ever profited by change for change's sake. However, no one ever stayed in business long without responding to market changes and evolving customer demand. We live in a world of change. The methods, strategies and ideas that resonated in the past just don't work well enough any longer. We are pushed by market and business forces on all sides to adapt our marketing to a new era. Which means that the entire marketing organization needs to respond and adapt to a new way of interacting with our important audiences.
Gary Hennerberg | April 29, 2015
Our culture is gravitating to visual displays of shorthand, and we're relying less and less on words. For certain age groups and demographics, it appears that words and text is becoming out of date. Why? Emojis. You've seen them. But you may not have considered how you can leverage them in direct marketing. Here's an emoji primer along with six ideas you can use for more visual emotion.
Get Elastic E-commerce
April 30, 2015
When it comes to digital strategy, customer experience is top-of-mind in the Financial Services and Insurance (FSI) industry. Research by Econsultancy and Adobe reports 33% of FSI marketers believe customer experience is the single biggest opportunity for 2015, with only 12% citing personalization, and 8% mobile. Forrester’s Q3 2014 Global Financial Services Architecture Online Survey […]
Oneupweb Digital Marketing Blog
May 01, 2015
Bringing together some of the fun/cool/interesting/weird stuff we found on the Internet this week. Wait—is it seriously Friday already? What the hell happened this week? We’ve been busy around the office and that’s awesome. In the mix of that busyness, a few things circulated around the office and became topics of email and lunchroom conversation....Read More > The post Friday Content Roundup: HoloLens, Plastique and More appeared first on Oneupweb.
Here's What Counts
Chuck McLeester | April 23, 2015
My live Target Marketing Group Webinar yesterday, "How to Tell if Your Marketing Works," deals with my favorite topic: measuring the results of direct marketing beyond traditional response rate metrics. Direct Marketers are their own worst enemy when it comes to measurement. They often don't know what's working and what's not, because their real ROI is hidden inside their data.
Wendy Montes de Oca | December 16, 2014
I've heard many gurus, marketers and publishers brag about their social media followers. They'll say things like, "Isn't it great … I've got 10,000 fans on Facebook" or "I have more than 15,000 followers on Twitter." Then I'll ask them how many free e-newsletter subscribers they have. And they'll reply, "I haven't had time to build a list yet. I don't have an e-newsletter."