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SOCIAL MEDIA

  • Making Social Sell

    Jeff Molander

    Writing Effective InMail and Sales Emails: Don't Ask for the Appointment

    Jeff Molander | August 22, 2014

    Here's my best tip on writing effective sales emails or LinkedIn InMail messages: Don't ask for the appointment. Instead, earn permission for a discussion. Then, execute it (via email) in a way that creates an urge in the prospect to ask you for the appointment. Sound crazy? Sound too difficult? It's not. I'll even give you a template.

  • Social Media Examiner

    18 Social Media Marketing Tips to Improve Your Marketing

    August 25, 2014

    Are you looking for the latest social media marketing tactics? Do you want to know what the social media marketing pros are doing today? Keeping up with the latest social media changes is not always easy, but here you’ll find ideas worth exploring. We asked 18 social media pros to share the best marketing tactics [...]This post 18 Social Media Marketing Tips to Improve Your Marketing first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

  • BrandSavant

    Chasing Organic Reach on Facebook: An Investor's Dilemma

    August 25, 2014

    By AdrianaG√≥rak (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons Mark Schaefer and I recently had the unique opportunity to analyze a significant dataset from AgoraPulse on the organic reach of around 8,000 Facebook pages.  Mark has done a far more exhaustive look at this dataset on his blog today (see "Coming Clean on Facebook Reach"), but the bottom line of our analysis is simple: yes, there has been a decline in the organic reach of brand pages on Facebook, and yes--that decline has been precipitous in many cases.Some categories of brand pages seemed to do well--sports-related pages, for example, tended