Making Social Sell
Jeff Molander | December 06, 2013
Effective copywriting for social media marketing was the game changer in 2013. Still trying to prove ROI on social media? Make 2014 the year you stop obsessing over measuring trivial stats—and start generating leads with social media. Do it without sacrificing brand integrity or annoying prospects. Use these three, proven social media copywriting best practices.
Social Media Examiner
December 07, 2013
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook News Feed Update Delivers Higher-Quality Content: Facebook will “be doing a better job of distinguishing between a [...]
October 29, 2013
As election season nears once again, we start considering the social media strategies politicians might take this time around. Since politician use of Twitter is constantly on the rise, we might wonder: who is going to try to leverage the power of social media this time? But let’s face it: politics is not a field [...]The post Political Power of Social Media: The Good and the Bad appeared first on Social ROI Insights - Insightpool.
December 04, 2013
That's the topic my Marketing Companion companion Mark Schaefer and I discussed on this week's podcast. Sponsored content is beginning to surface in previously unimaginable places, and with varying degrees of disclosure. Now, with sponsored content showing up in places like Forbes and Harpers, the lines are getting ever blurry. Of course, there are two issues (at least) here: the first, obviously, is disclosure. In theory, I have no problem with sponsored content as long as it is clearly labeled as so--and there's nothing new here, right? Time Magazine and airport mags have always had long "advertorial" sections sponsored by