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SOCIAL MEDIA

  • Making Social Sell

    Jeff Molander

    Why Most LinkedIn Lead Generation Tactics Fail

    Jeff Molander | April 04, 2014

    Sharing relevant content on LinkedIn likely will not get customers talking with you about what you're selling. Nor will commenting on the updates of others. Connecting with potential buyers and sending them "relevant content?" Commenting on discussions in LinkedIn groups? No and no. The truth is most of what experts say works does not. These ideas may engage buyers, but they rarely help us net sales leads.

  • Social Media Examiner

    8 Ways You Can Create a Winning Instagram Profile

    April 15, 2014

    Do you want to attract more attention from fans and followers? Have you considered Instagram as a key marketing tool? If you’re not on Instagram or haven’t applied your resources there, it’s time to start. Instagram has 75 million daily users and multiple opportunities to reach your target audience. In this article, you’ll discover eight ways [...]This post 8 Ways You Can Create a Winning Instagram Profile first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

  • BrandSavant

    Sharing Is Not (Necessarily) Caring

    April 15, 2014

    I got the chance last week to speak in front of a large crowd of people in the Internet radio space last week (including our friends and clients at Pandora, Spotify and other players in the space) on the subject of sharing. I showed some new data from The Infinite Dial 2014 on song sharing behaviors, and talked about how to encourage those behaviors, and with them, usage and awareness of the various online audio services.I've written here before about what curation really is, and I think this 18-minute talk distills my thinking on the topic nicely. Yes, it's a