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  • Making Social Sell

    Jeff Molander

    The Truth About Content Marketing: What Your Lead Gen Team Doesn't Want You to Know

    Jeff Molander | August 08, 2014

    Whether you call it inbound or content marketing, it's failing most B-to-B sales teams. Whether outsourced or internalized, your lead generation team doesn't want to talk about it. Talk about what? Unattended email addresses.

  • Social Media Examiner

    7 Pinterest Marketing Tips to Improve Your Visibility

    August 14, 2014

    Are you interested in raising your visibility on Pinterest? Do you know which Pinterest tactics work best today? We asked top social media professionals what they’re doing to get results from Pinterest marketing right now. In this article you’ll find 7 pro tips that can boost your business’s Pinterest marketing. #1: Include Price Tags Pinterest [...]This post 7 Pinterest Marketing Tips to Improve Your Visibility first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

  • BrandSavant

    Why Twitter Is Not Television's Second Screen

    August 12, 2014

    I've always hated the term "second screen." Certainly, as Time's Harry McCracken pointed out, Twitter has won the battle for "the place where people talk about TV." Twitter's dominance during the World Cup and other live sporting events pretty much put that one to bed. But Twitter is not television's second screen, because there is no such thing as a second screen. As my very smart friend Mitch Joel often says, there is only the screen in front of you.Practically, what that means in terms of Twitter is that when you are watching the big game, or The Walking Dead, or