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SOCIAL MEDIA

  • Making Social Sell

    Jeff Molander

    LinkedIn Prospecting: What Should You Post on LinkedIn and When?

    Jeff Molander | July 11, 2014

    What should you post on LinkedIn and when should you post it? These are common questions for B-to-B marketers and sales reps. Yet, I don't recommend seeking the answers to them. Point blank: If you want to get prospects talking with you it's more important to know how to post on LinkedIn.

  • Social Media Examiner

    3 Tools to Better Manage Your Blogging Editorial Calendar

    July 14, 2014

    Have you tried using a blog editorial calendar? Do you have a central place to track blog topic ideas, manage writers and schedule publish dates? Blogging is much easier when you have your content planned out. Knowing what you’ll write about and when you’ll publish it helps you stay on track. In this article I’ll [...]This post 3 Tools to Better Manage Your Blogging Editorial Calendar first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle

  • BrandSavant

    Was Facebook's Experiment Merely A/B Testing?

    July 02, 2014

    I've had a lively and intelligent debate with my friend Shel Holtz via email about Facebook's recent feed experiments, as published in the most recent PNAS. To recap what Facebook did, they experimented on the feeds of approximately 700,00 users to adjust the emotional content of their news feeds. With one group, negative emotions were largely removed from their stream, and with another, positive emotions were removed. The net effect was that for users who largely saw only negative content, their own updates became more negative (and vice-versa). In other words, in the language of the study, the emotional content